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Job Title: SEO Lead (Local SEO & Google Business Profile — Home Services) Location: Remote Time Zone: US Time Zones (EST–PST) Role Overview We are hiring a highly experienced SEO Lead with deep, hands‑on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting). You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments .

This is a hands‑on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.

Key Responsibilities - Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)

- Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
- Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
- Stay current on Google algorithm updates, local SEO changes , AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
- Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls Local SEO & Google Business Profile (GBP) - Drive consistent GBP ranking improvements across primary and surrounding service areas
- Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
- Conduct city-level and service-level keyword research for local expansion




- Support sustained map pack visibility in highly competitive metro markets
- Manage and improve local SERP performance for service-area businesses without storefronts Content Strategy & Execution Oversight - Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
- Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
- Review content for SEO quality, local relevance, and lead‑generation effectiveness
- Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards Link Building & Authority Development - Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
- Maintain simple, scalable backlink playbooks that support local authority and trust
- Monitor backlink gaps, authority metrics, and competitive benchmarks Technical SEO & On‑Site Optimization - Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
- Work directly with WordPress and development resources to implement SEO improvements
- Support scalable multi-location site structures and internal linking strategies common in home-services businesses Performance, Reporting & Collaboration - Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
- Collaborate with paid media and LSA teams to align messaging and growth priorities
- Communicate SEO priorities clearly to internal stakeholders and support consistent execution Required Qualifications - 3–5+ years of hands‑on SEO experience with direct, proven experience in home-services or service-based industries




- Demonstrated success improving local SEO and Google Business Profile rankings for service‑area businesses
- Experience competing in highly competitive local markets (map pack + organic results)
- Strong familiarity with multi-location and franchise‑style SEO structures
- Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)
- Strong proficiency with WordPress, including on‑page optimization and common technical fixes
- Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting
- Excellent organization and time management across multiple active client campaigns
- Non‑negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US‑or UK‑based teams/clients. Candidates without clear remote experience will not be considered.
- Important: This role requires real-world experience in home‑services SEO. Candidates without hands‑on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.

Preferred Qualifications - Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)

- Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)
- Experience collaborating with paid media and Google Local Services Ads (LSA) teams
- Experience implementing and validating structured data/schema
- Experience mentoring junior SEO specialists or coordinating contractors/vendors Tools & Technology - Google Search Console (GSC), Google Analytics 4 (GA4)
- SEMrush and/or Ahrefs
- WordPress and common SEO plugins
- Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)
- Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
- Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

📌 SEO Lead (Local SEO & Google Business Profile — Home Services) (Argentina)
🏢 Hire Hangar
📍 Argentina