Role: Regional Marketing Lead, LATAM
Department: Marketing
Reports To: Head of Global Marketing
Location: Brazil
Date: September 2026

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. This is a hands-on role designed for a resourceful and self-motivated marketer who thrives as an individual contributor. The position has no direct reports and requires strong collaboration with global and cross-functional teams.

Key Responsibilities

Strategic Planning & Execution

Develop and implement regional marketing plans aligned with global strategy and business objectives. Adapt integral campaigns to local market needs, ensuring relevance and effectiveness. Collaborate with global teams to localize content for regional audiences. Identify regional growth opportunities through market analysis and customer insights.

Campaign Management

Plan, execute, and optimize integrated marketing campaigns (digital,



events, content, partnerships). Manage the full campaign lifecycle from concept through execution to performance analysis. Create and adapt marketing assets including emails, landing pages, presentations, and social media content. Ensure consistent messaging and brand positioning across all channels. Plan and execute regional events, trade shows, and webinars. Represent the company at industry events and networking opportunities.

Demand Generation & Pipeline Growth

Partner closely with sales teams to support lead generation and pipeline development. Design and execute targeted programs to create qualified leads and conversions. Monitor and report on campaign performance, ROI, and key marketing metrics.

Stakeholder Collaboration

Act as the key marketing point of contact for regional sales and business teams. Work closely with the Global Head of Marketing to align priorities and performance. Coord

📌 Regional Marketing Lead, LATAM (Buenos Aires)
🏢 SPI Pharma
📍 Buenos Aires