About xGrowth

xGrowth helps mobile apps turn scale into sustainable revenue.

We specialize in user acquisition, ad monetization, and growth strategy for non-gaming apps, with a strong focus on utilities, lifestyle, social, productivity, and subscription products.

We work with established app publishers, including products with hundreds of millions of downloads. Our approach is deeply data-driven and focused on acquiring high-value users, improving unit economics, and building sustainable growth.

The Role

We are looking for a full-time, fully remote Mobile User Acquisition Manager to independently manage and scale paid acquisition across a portfolio of mobile apps.

This is a hands-on, client-facing role. You will own campaign strategy, execution, optimization, experimentation, reporting, and communication across multiple client accounts and acquisition channels.

You should be comfortable working autonomously, managing meaningful advertising budgets, identifying opportunities, and turning performance data into clear decisions and recommendations.

What You Will Own

- Develop and execute user acquisition strategies for multiple mobile apps and client accounts.
- Launch, manage, and optimize campaigns across platforms such as Meta, Google Ads, Apple Search Ads, TikTok, AppLovin, Unity, and other relevant channels.
- Own performance against metrics such as CPI, CPA, CAC, ROAS, retention, LTV, and payback period.
- Allocate and adjust budgets based on performance, scalability, and business objectives.
- Analyze campaign, attribution, product, and monetization data to identify opportunities and performance issues.
- Build testing roadmaps for audiences, bidding strategies, geographies, channels, and creative concepts.
- Work with designers and creative teams to develop briefs and improve creative performance.
- Monitor attribution accuracy and investigate discrepancies between advertising platforms, MMPs, and internal analytics.
- Lead client calls and communicate performance, insights, risks,



and recommended actions clearly.
- Prepare concise reports that explain what happened, why it happened, and what should be done next.
- Coordinate with ASO, analytics, monetization, product, and creative specialists.
- Manage priorities, deliverables, and communication across several accounts simultaneously.
- Stay current with platform changes, privacy developments, measurement limitations, and mobile-growth trends.

What We’re Looking For

- At least three years of hands-on user acquisition or performance marketing experience for mobile apps.
- Proven experience managing campaigns across multiple acquisition channels.
- Strong understanding of mobile attribution, campaign measurement, and performance optimization.
- Experience using platforms such as Meta Ads, Google Ads, Apple Search Ads, TikTok Ads, AppLovin, Unity, or similar channels.
- Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar platforms.
- Strong understanding of CPI, CAC, ROAS, retention, LTV, cohort performance, and payback periods.
- Demonstrable experience managing advertising budgets and delivering measurable results.
- Ability to manage multiple apps or client accounts without losing attention to detail.
- Excellent written and spoken English, with the confidence to lead client calls and present recommendations.
- Strong communication, organization, analytical thinking, and ownership.
- Ability to work independently and proactively in a remote environment.
- Reliable availability overlapping with Cyprus and European client hours.

Strong Advantages

- Experience growing non-gaming apps, particularly utilities, lifestyle,



social, productivity, or subscription products.
- Experience working with both subscription and ad-monetized business models.
- Experience managing campaigns across multiple markets and geographies.
- Familiarity with creative analytics and structured creative testing.
- Experience working in an agency or managing several external clients.
- Knowledge of App Store Optimization or Apple Search Ads.
- Experience with dashboards, spreadsheets, or business-intelligence tools.

Experience with mobile games is also relevant, provided you can demonstrate strong analytical ability, campaign ownership, and an understanding of how the approach differs for non-gaming apps.

Engagement

- Dedicated full-time position.
- Fully remote and open to candidates globally.
- Reliable overlap with Cyprus and European working hours is required.
- This role requires direct client communication and ownership of multiple accounts.

Why Join xGrowth

- Work with established mobile apps operating at meaningful scale.
- Take real ownership of acquisition strategy, execution, and results.
- Manage diverse products, markets, and growth challenges.
- Collaborate with specialists in monetization, analytics, ASO, creative, and mobile growth.
- Join a focused, data-driven team with room to expand your responsibility and impact.

How to Apply

Please include:

- The app categories and business models you have worked with.
- The acquisition channels you have managed hands-on.
- The approximate monthly budgets you have managed.
- Two examples of campaigns you improved, including the initial challenge, actions taken, and measurable results.
- The attribution and analytics tools you have used.
- The maximum number of apps or client accounts you have managed simultaneously.
- Your location, time zone, availability, and possible starting date.

Selected candidates will complete a short practical case and discuss their recommendations in English.

📌 Mobile User Acquisition Manager (Argentina)
🏢 xGrowth
📍 Argentina