Job Description:
Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.
Key: Responsibilities:
• Experience working on one large account
• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
• Experience with upper funnel media awareness campaigns
• Ability to coordinate with creative agencies on creative assets and accounts needs
• Ability to coordinate with multi-channel teams to design cutting-edge,
strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
• Helps evaluate timelines and manage day to day deliverables
• Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Managing a large Media Budget and Flowchart
• Drive media channel selection and be forward thinking on new opportunities
Qualifications:
• 3 - 4 years of total experience
• Relevant media planning and buying experience with specific digital focus
• English Language proficiency for email and verbal client communication
• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• Hands on exper
📌 Manager, Planning (Buenos Aires)
🏢 Dentsu
📍 Buenos Aires
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