Tracking Specialist (GTM) | Remote for Marketing Agency for EducationOur client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Your Role:The Tracking Specialist is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.
You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.What you'll do:Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms using both browser pixels and Conversion APIs; configure standard and custom events for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedInHands-on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation,



and skilled use of GTM Preview mode and browser developer toolsUnderstanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiencesBonus Points:Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setupsAn AI-forward mindsetWhat's Offered:Remote role with the flexibility that comes with a distributed, async-friendly teamCompetitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructureThe chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goalDirect impact: the pipelines and models you build directly shape how partners see their own performance dataInterview Process: Application Review Screening Call Hiring Team Interview Technical Assessment Final Interview with company leadership
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📌 Tracking Specialist (Gtm) | Remote For Marketing Agency For Education (La Pampa)
🏢 Atomic Hr
📍 La Pampa