WSI — Integral Digital Marketing Network
Remote · Full-time

About the opportunity
WSI has spent three decades building one of the world's largest networks of independent digital marketing agencies — 600+ agencies serving clients in more than 80 countries. We're now making a significant investment in centralized growth infrastructure, and we're hiring the person who will lead it.
This is a newly created role with a clear mandate: own client acquisition performance at network scale. You'll have real budget, direct access to senior leadership, and the autonomy to build the function the way you believe it should be built.
For the right operator, this is the rare combination of a blank sheet of paper and immediate distribution across hundreds of markets.

What you'll own
• Performance. Cost per qualified appointment and cost per acquisition across our paid channels — owning the numbers and driving them down quarter over quarter.
• The testing program. A disciplined pipeline of paid acquisition experiments across channels, offers, creative and audiences,



run with enough rigor and duration to produce honest answers.
• Measurement. The tracking, attribution and reporting infrastructure that makes performance visible and comparable.
• External partners and platforms. Evaluating, piloting and managing the providers and technologies that support acquisition, and holding them to measurable outcomes.
• Playbooks. Translating what works into repeatable programs that scale across a large, distributed network.
• Expansion. Extending proven programs to our sister franchise networks in adjacent industries.

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What success looks like
Within your first year, you will have established a repeatable acquisition program with a defensible, well-documented cost per qualified appointment, adopted by a meaningful share of the network — and a testing cadence that keeps finding the next winning play as channels shift.
Our industry moves quickly. We're less interested in someone who knows today's

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