Description:

? is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

We are looking for an autonomous, growth-minded Social Media Content Manager to take 100% ownership of our US Instagram presence (along with Threads & LinkedIn). In this role, you won't just post content - you’ll own the entire strategy: revamping our profile storefront for a tech-savvy audience and building a seamless bridge between high-performing Meta Ads and our profile content to turn visitors into buyers.

What you will do:

- Own the Social Media Channels: Take full end-to-end ownership of our Instagram account, extending distribution to Threads and LinkedIn to drive audience engagement in the US market.
- Repackage the Instagram Storefront: Revamp profile highlights, pinned posts, and top-of-feed content to clearly communicate updated product value propositions.
- Bridge Ads to Profile: Sync social content with active Meta Ad campaigns, ensuring users landing from ads see consistent messaging, proof points, and value promises that drive conversions.
- Build & Execute the Content Strategy: Create and manage a structured content calendar featuring high-engagement formats (carousels, reels, interactive posts, and compelling copy).
- Direct Creative Production: Set clear briefs and collaborate seamlessly with in-house copywriters, graphic designers, and SEO managers to produce high-quality assets.
- Track & Optimize Metrics: Monitor core engagement metrics (saves, shares, reach, ER)



and continuously iterate on content tactics based on data and audience feedback.

Requirements:

- Channel Ownership: Take full end-to-end ownership of the Instagram account (with cross-posting to Threads and LinkedIn), driving content strategy, execution, and engagement for our US audience.
- Profile Packaging & Value Proposition: Re-pack and maintain the Instagram storefront (Highlights, pinned posts, and top feed) to clearly communicate updated product value propositions.
- Ad-to-Profile Funnel Matching: Align social content with active performance marketing campaigns (Meta Ads) to ensure a seamless post-click user journey that reinforces ad promises and drives conversion.
- Content Planning & Execution: Develop and manage a consistent content calendar tailored to a tech-savvy, English-speaking audience, focusing on high-engagement formats (carousels, reels, copy).
- Cross-Functional Collaboration: Brief and direct internal team members (copywriters, graphic designers, SEO managers) and external creative vendors (motion designers) to produce high-quality assets.
- Performance Tracking: Monitor key social metrics (engagement rate, saves, shares, reach) and iterate on content strategy based on data and audience feedback.

What we can offer you:

- 100% Remote: Freedom to work from anywhere (Europe, LATAM, Georgia, Serbia, etc.)
- Full Ownership & Creative Freedom: End-to-end ownership of the social media channels with room to test new ideas, experiment with formats, and directly influence conversion metrics.
- Strong Team Support: Dedicated internal resources at your disposal, including graphic designers, copywriters, and SEO managers to help execute your vision.
- International Impact: Hands-on experience scaling social channels for a fast-growing EdTech product in the US market.
- Dynamic Startup Environment: Fast-paced, low-bureaucracy environment with direct access to decision-makers and modern AI/marketing tools.

📌 Social Media Content Manager (Buenos Aires)
🏢 TripleTen
📍 Buenos Aires