In a nutshell
Support Toyota’s product strategy and marketing for C-SUV models through market analysis, competitor benchmarking, sales tracking, and launch performance insights.
Company Information
Toyota is one of the world’s largest automobile manufacturers and a leading integral company, founded in 1937. Today, Toyota sells vehicles in 170 countries and employs over 350,000 people worldwide.At Toyota Motor Europe (TME), with our headquarters based in Brussels, Belgium, around 2,700 colleagues from more than 60 nationalities work together across Europe. We are responsible for the wholesale marketing of Toyota and Lexus vehicles, parts and accessories, and we support Toyota’s European R&D;, manufacturing, and engineering operations.We are on an exciting journey as we continue to evolve into a mobility company. Our goal is to create even more value and happiness for our customers through a wide range of mobility solutions.
Your team and your responsibilities
Team/division description
The Product Strategy and Marketing Division defines the strategy and leads the planning of new Toyota models with the target to deliver the best product for European markets while ensuring achievement of our business objectives. Our core responsibilities include:
• Product strategy and planning (volume, specifications, pricing)
• Sales & marketing strategy development & implementation across our markets
• Lifecycle management (product updates to support volume & profitability)
Your project
You will join the team responsible for medium-size C‑SUV models. Reporting to the Product & Marketing Senior Managers, you will support the team through market analysis, competitive benchmarking, and sales & marketing performance tracking.Your daily tasks will include:
• Conducting market and competitive analyses (segment trends, pricing, specifications, feature benchmarking) and understanding customer needs to actively help develop grade & specification strategies for your models
• Preparring
📌 Internship Product Strategy (Buenos Aires)
🏢 Toyota Motor Europe
📍 Buenos Aires
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