Paid Media Specialist (Google Ads + Meta), US Home Services
Localizr · Full-time · Remote · Monday–Friday, 9 AM–5 PM EST time (currently 10 AM–6 PM in Argentina) · Start: as soon as possible, ideally the second half of October
The role
You'll own Localizr's paid media across our whole client portfolio. These are lead generation accounts for US home services brands in waterproofing, remodeling, roofing and HVAC, each spending USD 20,000 to 90,000 a month on ads.
This isn't just an execution role. At any moment you need to be able to say what's working, how much it brought in, at what cost, and what we're doing next week.

Scope
Google Ads (Search and PMax) across the full portfolio · Meta Ads lead gen campaigns with a focus on video · measurement for those accounts (conversion actions, GA4, GTM, UTMs, call tracking, offline conversions, consent) · critical review of landing pages and ad copy · weekly client meetings in English.

Responsibilities
Google Ads
• Manage and optimize Search: structure, keywords, match types, negatives, search term mining, bidding and assets




• Set budget and pacing for each account, and adjust for seasonality and weather (in waterproofing, rain can shift demand within days)
• Quality Score and landing pages: check that keyword, ad and page match, put a number on what poor relevance costs, and request changes backed by a documented case

Meta Ads
• Lead generation campaigns, with ad sets organized by angle and pain point
• Iterate based on results: spot winning creatives and brief new ones to the creative team
• Pixel, events and Conversions API

Measurement
• Keep tracking accurate: conversion actions, GA4, Google Tag Manager, UTMs, call tracking and offline conversion imports from the CRM
• Consent Mode v2 and consent banner setup, so tags only fire with valid consent
• Actually check that tags fire, and log the date of the last check

Monitoring
• Review every account daily against written thresholds for what counts as an anomaly
• Catch

📌 Paid Media Specialist (Argentina)
🏢 Localizr
📍 Argentina