Digital Marketing SpecialistEmpresa : Pavago Tipo de empleo : Jornada completa PeruDescripción del trabajo - Digital Marketing SpecialistDescriptionDigital Marketing Specialist (Google Ads, SEO & Social Media) – RemotePosition Type: Full-Time, RemoteWorking Hours: U.S. Business HoursAbout the RoleWe're hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels.This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels.You'll work directly on:Google Ads campaignsSEO optimizationSocial media engagement and growthPerformance tracking and reportingIf you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you.What You'll DoGoogle Ads & Paid Search (Primary Focus)Manage and optimize Google Ads campaigns across Search, Display, and RemarketingConduct keyword research and campaign structuringWrite and test high-converting ad copyOptimize CPC, CTR, conversions, CPA, and ROASManage budgets, bidding strategies, and audience targetingIdentify and execute campaign performance improvementsSocial Media Management & EngagementManage engagement across Instagram, Facebook, and LinkedInRespond to comments, DMs, and audience interactionsSupport content scheduling, captions, and post optimizationMonitor engagement metrics and audience growthSEO & Organic GrowthConduct keyword research using SEMrush or similar SEO toolsOptimize metadata, content, headings, and internal linkingSupport technical SEO improvements and on-page optimizationTrack rankings, organic traffic, and SEO performanceIdentify content opportunities and keyword gapsReporting & AnalyticsTrack campaign performance across paid, social,



and organic channelsAnalyze performance data using Google Analytics 4Prepare reports with insights, recommendations, and optimization plansMaintain organized documentation of campaign updates and performance changesRequirements3+ years of hands-on experience managing Google Ads campaigns3+ years of social media management and engagement experienceProven SEO experience using SEMrush, Ahrefs, or similar toolsStrong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROASExperience with Google Analytics 4Strong written communication and copywriting skillsAbility to work independently in a remote environmentNice to HaveExperience managing multiple client accountsBackground in SaaS, e-commerce, or B2B marketingExperience with A/B testing and conversion optimizationFamiliarity with content marketing workflows and marketing automation toolsWhat a Typical Day Looks LikeReview campaign dashboards and marketing metricsOptimize Google Ads campaigns and ad creativesRespond to social media engagement and monitor audience activityUpdate SEO content and keyword strategiesAnalyze campaign performance and identify opportunities for improvementPrepare reports and recommendations for ongoing optimizationIn short: you'll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels.Key Metrics (KPIs)Improved Google Ads performance (CTR, CPC, CPA, ROAS)Growth in social engagement and audience activityIncreased organic traffic and keyword rankingsAccurate and actionable performance reportingConsistent campaign optimization and improvementWhy Join?
Full ownership across paid ads, SEO, and social channelsHands-on execution role with measurable impactOpportunity to work across multiple growth channelsPerformance-focused environment with room for advancementGrowth opportunities into Performance Marketing Manager or Growth Lead rolesInterview ProcessInitial Screening CallRecruiter InterviewFinal InterviewOffer & Onboarding
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📌 Digital Marketing Specialist (Buenos Aires)
🏢 Pavago
📍 Buenos Aires