Digital Marketing Specialist
Empresa : Pavago Tipo de empleo : Jornada completa Peru
Descripción del trabajo - Digital Marketing Specialist
Description
Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote
Position Type:
Full-Time, Remote
Working Hours:
U.S. Business Hours
About the Role
We're hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels.
This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels.
You'll work directly on:
Google Ads campaigns
SEO optimization
Social media engagement and growth
Performance tracking and reporting
If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you.
What You'll Do
Google Ads & Paid Search (Primary Focus)
Manage and optimize Google Ads campaigns across Search, Display, and Remarketing
Conduct keyword research and campaign structuring
Write and test high-converting ad copy
Optimize CPC, CTR, conversions, CPA, and ROAS
Manage budgets, bidding strategies, and audience targeting
Identify and execute campaign performance improvements
Social Media Management & Engagement
Manage engagement across Instagram, Facebook, and LinkedIn
Respond to comments, DMs, and audience interactions
Support content scheduling, captions, and post optimization
Monitor engagement metrics and audience growth
SEO & Organic Growth
Conduct keyword research using SEMrush or similar SEO tools
Optimize metadata, content, headings, and internal linking
Support technical SEO improvements and on-page optimization
Track rankings, organic traffic, and SEO performance
Identify content opportunities and keyword gaps
Reporting & Analytics
Track campaign performance across paid, social, and organic channels
Analyze performance data using Google Analytics 4




Prepare reports with insights, recommendations, and optimization plans
Maintain organized documentation of campaign updates and performance changes
Requirements
3+ years of hands-on experience managing Google Ads campaigns
3+ years of social media management and engagement experience
Proven SEO experience using SEMrush, Ahrefs, or similar tools
Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS
Experience with Google Analytics 4
Strong written communication and copywriting skills
Ability to work independently in a remote environment
Nice to Have
Experience managing multiple client accounts
Background in SaaS, e-commerce, or B2B marketing
Experience with A/B testing and conversion optimization
Familiarity with content marketing workflows and marketing automation tools
What a Typical Day Looks Like
Review campaign dashboards and marketing metrics
Optimize Google Ads campaigns and ad creatives
Respond to social media engagement and monitor audience activity
Update SEO content and keyword strategies
Analyze campaign performance and identify opportunities for improvement
Prepare reports and recommendations for ongoing optimization
In short: you'll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels.
Key Metrics (KPIs)
Improved Google Ads performance (CTR, CPC, CPA, ROAS)
Growth in social engagement and audience activity
Increased organic traffic and keyword rankings
Accurate and actionable performance reporting
Consistent campaign optimization and improvement
Why Join?
Full ownership across paid ads, SEO, and social channels
Hands-on execution role with measurable impact
Opportunity to work across multiple growth channels
Performance-focused environment with room for advancement
Growth opportunities into Performance Marketing Manager or Growth Lead roles
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
#J-*****-Ljbffr

📌 Digital Marketing Specialist (La Pampa)
🏢 Pavago
📍 La Pampa