We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels .
This is a hands-on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation . Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.
This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.
Key Responsibilities
Digital Advertising & Paid Acquisition: Plan, launch, manage and optimize paid digital campaigns across channels including but not limited to:
Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost.
Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives, geographies and channels.
Email Marketing: Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:
- New prospect campaigns
- KYC completion campaigns
- Non-depositor and deposit campaigns
- Client activation and trading-activity campaigns
- Product launches, educational content and promotions
- Loyalty campaigns
- Events and webinars
- IB and affiliate communications
- Client retention campaigns
Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.
WhatsApp & Messaging Campaigns: Work with approved WhatsApp Business platforms and CRM automation tools to develop structured messaging journ
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