We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels .

This is a hands‑on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation . Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.

This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.

Key Responsibilities

Digital Advertising & Paid Acquisition
- Google Ads
- Meta Ads - Facebook & Instagram
- TikTok Ads

Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first‑time depositor cost, conversion rate, ROAS and customer acquisition cost. Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives,



geographies and channels.

Email Marketing

Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:
- New prospect campaigns
- Registration follow‑ups
- KYC completion campaigns
- Non‑depositor and deposit campaigns
- Client activation and trading‑activity campaigns
- Dormant‑client reactivation
- Product launches, educational content and promotions
- Loyalty campaigns
- Events and webinars
- IB and affiliate communications
- Client retention campaigns

Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.

WhatsApp & Messaging Campaigns

Work with approved WhatsApp Business platforms and CRM automation tools to develop structured mes

📌 Digital Marketing Specialist (Buenos Aires)
🏢 DB Financial
📍 Buenos Aires