Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

A fast-growing performance marketing agency is looking for a Creative Strategist who can turn insights into ad concepts that actually convert. You’ll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks.

This is a fully remote, full-time position for candidates located in the U.S. or Canada, idóneo for someone who loves blending creative instincts with performance thinking. You’ll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels.

Job Overview
- Own the full creative strategy loop: hypothesis → test → learn → scale.
- Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other platforms.
- Develop data-backed creative hypotheses, plan structured tests, iterate quickly to scale winners.
- Write clear,



actionable creative briefs for creators, editors, designers—providing direction from hook to CTA.
- Review ad performance and creative metrics to identify winning angles, patterns, next-round opportunities.
- Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
- Maintain a high creative bar while ensuring consistent weekly output.
- Keep production moving fast without sacrificing clarity or quality.

Key Responsibility Areas:
- Creative Strategy: Define winning beliefs & angles, map into archetypes, align with Creative Strategy OS.
- Testing Roadmap: Plan what we test next (angles, archetypes, formats), aligned with MB & DOP priorities.
- Pipeline Management: Create creative requests, manage status inside the Creative Pipeline, coordinate with Edit Crew.
- Asset Management: Maintain dossiers, IDs, folders, creative trackers so nothing lost or duplicated.
- Creative Reporting: De

📌 Arg - Senior Dtc Creative Strategist (Córdoba)
🏢 Tidal
📍 Córdoba