(Hands-on experience producing AI videos with tools like Seedance 2.0 / 2.5 - required and ideally a background in DTC e-commerce ad creatives.)

We're looking for a Cinematic AI Visual Director & Creative Strategist to lead our next generation of ad creative. You'll own the concepting, storytelling, scripting, prompting and production of AI-generated video ads that look cinematic and perform like direct response ads, built for thumbstop, retention and conversion across paid social.

This is not a "make pretty AI videos" role. We need someone who can combine film language (shot composition, camera movement, pacing, lighting, continuity) with DTC performance principles (hooks, pain points, proof, offers, CTAs) and turn that into ads that sell.

Who are we?

We're a fast-growing haircare brand focused on root cover-up, making life easier for women over 40 and helping them feel confident and empowered. We're passionate about products that make a real difference in our customers' lives, and we're driven by creativity, results and a deep understanding of what resonates with our audience.

What is our culture like & who is a good fit?

Culture fit is our #1 factor when hiring. We have a genuine will-to-win. No work is beneath us if it moves us toward our goals. We use creativity to do more with less, and quickly. We use data to make decisions and live by three core values: "work smart," "overdeliver," and "speed is king." We love learning; every problem is an opportunity to grow.

If you want a stress-free corporate 9–5, this isn't it. If you want to challenge yourself, work directly with the founders and help scale a brand to $10M+, you're in the right place. No politics, no corporate chicanery, just a group of passionate, smart, hardworking people, with an excellent performance-based bonus plan.

Key Objectives

- Own the full AI creative pipeline, from concept and script to storyboard, prompting, generation,



editing and final export, delivering a steady flow of ad-ready assets for our media buyer.
- Write stories and scripts that blend cinematic storytelling with direct response structure (hook → problem → agitation → solution → proof → CTA).
- Direct AI video with intent: prompt for specific camera movements (push-ins, dolly, orbit, handheld, rack focus), framing, lighting, mood and pacing that hold attention second by second.
- Maintain visual consistency across shots and scenes: characters, product, wardrobe, settings and brand look.
- Produce multiple hook and format variations per concept for rapid testing.
- Analyze creative performance data (thumbstop rate, hold rate, CTR, CVR, CPA, ROAS) and use it to iterate and scale winners.
- Conduct customer and competitor research to find the angles, emotions and objections that drive our buyers.
- Build a documented, repeatable AI creative production process: prompt libraries, shot templates, style guides and QA checklists
- Provide monthly and quarterly creative reports.

Requirements:
- Proven, hands-on experience with Seedance 2.0 and/or 2.5. You know its strengths, its limits and how to get consistent, usable output from it.
- Strong prompting skills for video: camera direction, shot types, motion, lighting, style and multi-shot sequencing.
- A cinematic eye: you understand storytelling, visual pacing, shot composition and editing rhythm (film, commercial or strong self-taught background).
- DTC e-commerce ad experience:



you understand performance creative and direct response principles and know what makes someone stop, watch and buy on Facebook and Instagram.
- Deep understanding of ad metrics. You know what Thumbstop, Hold Rate, CTR, CVR and CPC mean and how creative moves them.
- Editing skills (Premiere, CapCut, DaVinci or similar) to assemble, cut, caption and polish final ads.
- Psychology-based copywriting skills.
- Fully remote, fluent in English.
- Able to provide references on request. Our interview process is detailed and thorough.
- Comfortable working overtime or weekends when needed. You're genuinely passionate about this craft.
- Excited to play a big role in scaling the company alongside the founders.

Big bonus if you have:
- Experience with other AI image/video tools (e.g. Kling, Veo, Runway, Midjourney) and blending AI footage with real product shots or UGC.
- Experience with beauty, haircare or products targeting women 40+.
- Skills in AI voiceover, music and sound design.
- Experience managing freelancers or editors.

Examples of What You'll Be Doing:
- Writing a 30-second story-driven ad script, breaking it into a shot list, and prompting each scene in Seedance with deliberate camera movement and continuity.
- Turning a winning UGC angle into a cinematic AI version and testing it head to head.
- Creating 5–10 hook variations for one concept to find the best opener.
- Building and maintaining our prompt library and visual style guide.
- Reviewing ad performance weekly and deciding what to kill, iterate or scale.

Compensation

Fixed base pay + uncapped earning potential as brand grows

How to Apply

Please include

1. A portfolio or links to AI-generated video work you personally made (ideally with Seedance). Ad work is strongly preferred.
2. A brief note on a DTC ad you worked on, what the results were, and why you think it performed.

📌 Cinematic AI Visual Director & Creative Strategist for E-Com DTC (Argentina)
🏢 Waverlo
📍 Argentina