We are looking for a highly analytical and results-driven Paid Media Specialist with strong expertise in Google Ads and Meta Ads to drive B2B lead generation and customer acquisition across the U.S. market.

This is a hands-on role responsible for managing, optimizing, and scaling paid media campaigns while maximizing performance, lead quality, and return on ad spend. The idóneo candidate has experience handling multiple campaigns simultaneously, working with significant advertising budgets, and leveraging AI-powered tools to improve campaign effectiveness.

Key Responsibilities
- Develop, launch, and optimize paid acquisition campaigns across:
- Google Ads
- Microsoft Advertising (Bing Ads)
- Meta Ads (Facebook & Instagram)
- Own campaign strategy, execution, and performance from end to end.
- Manage audience targeting, keyword strategies, bidding models, and campaign structures.
- Create and execute A/B tests for:
- Ad copy
- Creatives
- Landing pages
- Bidding strategies
- Identify new opportunities to increase lead volume and improve campaign performance.





Performance Optimization
- Monitor and optimize key KPIs, including:
- Leads
- CPL
- CPC
- CTR
- Conversion Rate
- ROAS
- ROI
- Continuously improve campaign efficiency and scaling opportunities.
- Analyze performance data and provide actionable insights.
- Troubleshoot performance issues and implement corrective actions quickly.Manage and optimize 20+ active campaigns simultaneously.

Budget Management
- Oversee advertising budgets across multiple paid media channels.
- Allocate and adjust budgets based on performance metrics.
- Ensure efficient spend while maintaining lead quality and acquisition goals.
- Manage large-scale advertising investments with a performance-first mindset.

Reporting & Analytics
- Prepare weekly and monthly performance reports.
- Present recommendations to improve efficiency and drive growth.
- Track campaign effectiveness through analytics platforms and reporting tools.
- Utilize dat

📌 Paid Search (Buenos Aires)
🏢 Solvo Global
📍 Buenos Aires