Our client is a New York–based brand creating
nature-inspired and fantasy-driven jewelry for customers seeking
something beyond traditional fine jewelry. We’re looking for
someone to own the customer journey after acquisition, from first
purchase through repeat purchase and advocacy. This is a strategic
and hands-on role . You’ll decide what to communicate, to whom,
when, and why, then write the copy, design and build the email in
Klaviyo, launch it, and use the results to improve what comes next.
What You’ll Own Lifecycle strategy: Develop journeys for first-time
buyers, repeat customers, VIPs, and lapsed customers. Improve
repeat purchase rate, purchase frequency, loyalty, and customer
lifetime value. Email and SMS: Own campaigns and automated flows
end to end, including planning, copy, on-brand design,
segmentation, QA, launch, reporting, and optimization. Build and
improve welcome, abandonment, post-purchase, cross-sell, win-back,
VIP, and other relevant flows. Post-purchase experience: Improve
communications from order confirmation onward, including product
care,



styling, reviews, referrals, and the path to a second
purchase. Work with Customer Service and Operations to address
recurring friction. Loyalty and advocacy: Develop VIP, rewards,
early-access, and referral initiatives based on what motivates
customers to return. Customer insights and reporting: Use purchase
data, feedback, surveys, and structured tests to understand why
customers buy, return, or disengage. Track retention, LTV, purchase
frequency, cohort and flow performance, and turn findings into
clear next steps. You’ll also coordinate lifecycle messaging around
launches, restocks, promotions, and key brand moments with the
founder, growth, creative, and social teams. What We’re Looking For
4+ years in lifecycle, CRM, retention, or ecommerce marketing.
Hands-on experience building and launching email campaigns and
automated flows in Klaviyo or a similar platform , plus experience
with SMS. Strong

📌 Lifecycle & Retention Marketing Manager - 26092301 (Buenos Aires)
🏢 Remotelytalents
📍 Buenos Aires