Most brands treat creative as an output. We treat it as a growth lever. We're looking for a Creative Strategist who thinks in direct response: someone who understands that the best ad isn't the prettiest one, it's the one that moves people to act.

We are Dr.Delagen, a Korean-inspired DTC skincare brand focused primarily on anti-aging solutions for women 45+ in the US/AU/CA market. We generated over $4M in revenue through Meta Ads in the last 12 months — our goal for Q4 alone is to generate another $4M. We get there by raising our creative winning rate: testing with more intention instead of just more volume, and scaling harder on what already works.

✅ This Role Is For You If

- You have at least 2 years of experience working with DTC e-commerce brands and targeting the US market— skincare, beauty, wellness, or supplements
- You're DR-native. You understand awareness levels, market sophistication, and why the same hook that works at cold traffic fails at warm. You don't need to be taught that creative is a variable in a performance system.
- You have strong opinions on ads. You can watch a product demo and immediately know what's missing, why the hook fell flat, or what angle would have converted better.
- You think in hypotheses. Every piece of creative you brief has a reason behind it: a customer insight, a pattern from the data, a gap in what's been tested.
- You create your own momentum, bring clarity to ambiguous briefs, and ship fast without sacrificing strategic thinking.
- You separate signal from noise. You can look at campaign performance, identify what's actually working,



and translate it into the next round of tests, not just a summary slide.
- You use AI to move faster — real workflows, not a chat window you paste prompts into.

Your Mission Is Developing creative concepts that become profitable ads — going from Research → Insight → Angle → Concept → Brief → Production → Testing → Analysis → Iteration.

Your Responsibilities Will Include

- Identifying customer pain points, desires, objections, beliefs, and emotional triggers
- Finding new angles and mechanisms worth testing
- Writing scripts and detailed production briefs
- Owning and directing a creative pod end to end (4 editors + 1 designer)
- Extracting actionable learnings from winners and losers
- Iterating on successful concepts instead of constantly reinventing the wheel

What Success Looks Like Your target will be 10 creative concepts per week. (Each concept will typically be developed into approximately 3 hook variations: 10 concepts → 30 ads per week.) Quality and strategic reasoning are more important than producing volume.

❌ This Role Is Not For You If

- Your background is primarily social media management
- Your experience is mainly organic content rather than paid acquisition
- You primarily create static ads instead of videos
- Your experience is primarily outside the US market
- You are managing too many clients simultaneously and cannot dedicate consistent daily attention to the brand.
- You ship whatever the AI hands you.

Compensation We offer competitive fixed monthly compensation + performance bonuses + free access to the best e-commerce communities.

📌 Creative Strategist - DTC Skincare E-Commerce (Argentina)
🏢 Dr.Delagen
📍 Argentina