HW292 | Marketing Automation Lead LAO

HW292 | Marketing Automation Lead LAO

16 oct
Buenos Aires

16 oct


Buenos Aires

Job Description

- Work cross-functionally with Revenue Marketing and other teams and departments to develop and definetechnically execute multi-wave/multi-channel closed loop campaign strategies and programs for each stage of the customer journey, ensuring that the Marketing Automation Platform becomes a source of competitive advantage and enabler of our strategic business plan.

-  Creates emails, landing pages, forms, nurturing, scoring programs and reports within MarketoPardot, including templates for use by others within the marketing function.

- Monitors and reports on effectiveness metrics related to tactics and programs managed by MarketoPardot and related applications.

- Standardizes,

cleanses and uploads contact lists into MarketoPardot.

- Understand and prioritize customer-focused business requirements, translating them into a continuous pipeline of CRM activities.

- Facilitate SLA’s with marketing resources to build and execute campaigns most efficiently.

- Drive sales and marketing alignment with lead scoring, SLAs, and other processes to ensure a end-to-end lead management and visibility.

- Trains counterparts on the team on how to run reports and accomplish basic tasks within the MAP.

- Establish and track ongoing metrics, including campaign effectiveness, prospect engagement, funnel advancement, and ultimate return to identify successes and enhancement opportunities.

Qualifications Required:

- Bachelor’s Degree

- Two or more years of MAP administration experience with at least one year of experience with the MarketoPardot platform.5 years of related business experience with at

-  1-3 years as a marketing automationdemand generation SME (i.e. Strong understanding of lead funnel, relationship management principles, demand generation, and opportunity management) administering a sales force automation SFA system; ideally Salesforce.com.

- Experience in demand creation activities and/or other marketing roles that require use of trade shows, direct mail, email marketing, web, etc.

- Solid Campaign Management program Development and Execution Experience across multiple inbound and outbound communication channels

- Administrative ExpertiseExperience with industry leading marketing automation tools like Marketo or Eloqua and their integration with sales automation tools like Salesforce.com

- Microsoft skills (Word, Excel, PowerPoint)

- Experience working with cross-functional teams.

- Experience working closely with sales and accountability for revenue goals.

- Sound communication and facilitation skills to lead projects and positively influence collaborators.

- Ability to work in a matrix organization, driving collaboration across functions.

- Sound project management, analytical, and leadership skills.

Preferred Qualifications:

- History of demonstrated success in the development/building of marketing automationdemand generation /processes from infancy to launch.

- Demonstrated success working in a cross functionally designed organization.

- Experience in a Business-to-Business organization.

- Proven ability to develop and use strong internal & external networks providing access to latest capability thinking, tools and providers.

- Superior Change Management skills.

- Capability-building experience

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