About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong integral D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

? We build and scale our own brands.

? We invest in AI and automation like few others in eCom.

? We test fast, grow fast, and help you do the same.

? Be part of a dynamic, diverse, and talented global team.

? 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

- Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.
- Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
- Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
- Own retention performance,



including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
- Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
- Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.
- 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
- 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.
- Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.
- Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
- Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.
- Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.
- Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.
- Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.

📌 Growth Retention Manager - Apparel (Argentina)
🏢 Trafilea
📍 Argentina