At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day.

Our purpose is simple yet powerful: Refresh the world and make a difference.

This role offers a unique opportunity to drive strategic growth across Argentina and Uruguay by partnering closely with bottlers and key stakeholders across the Coca-Cola System. We are looking for a strategic thinker with strong analytical capabilities, commercial acumen, and the ability to influence and build collaborative relationships that enable sustainable business growth in the region.

What You’ll Do For Us

- Leads the implementation of Coca-Cola Company’s vision, with strong collaboration internally and externally, able to identify business opportunities and translate them into concrete local plans with agile and effective decision making.

- Responsible for achieving business growth in “Bottler”, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.

- Manages the day-to-day operations of the franchise incl. marketing, commercial, technical and financial. Leads communication flow between “Bottler” and KO concerning priorities, programs, address market issues and performance; cooperates with bottlers to ensure local relevance and alignment with overall business.

- Monitors performance and evolution of key indicators with execution discipline to achieve Stills BP objectives (e.g. share, revenues, volume, coverage, prices, etc.). Reviews and implements revenue growth opportunities/solutions.

- Develop processes and systems to increase sales effectiveness and maximize resource allocation.

For example:



design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs

- Regarding new Stills products this position has two main responsibilities: identify market insights, risks and opportunities and co-create commercial strategy to be considered as input for current innovation processes.

- Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.

Requirements & Qualifications

- 8 -10 years within the KO System or within the FMCG Industry.

- Desired Commercial, Marketing and Strategy experience.

- Understanding of retail (Modern, Traditional and On-Premise channel).

- Excel and PowerPoint proficiency.

Very desirable: PowerBI or another BI tool.

- Fluency in Spanish and English is essential, as the role requires effective communication across multi-regional stakeholders.

Work Focus

- Guides and collaborates with bottler in the decision-making process involved in key areas such as RGM, budget and other Stills commercial initiatives.

- Acts with a high level of autonomy so decision making must be sound and mindful ok KO and bottler impacts in guidelines, principles and impact.

- Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities

Key Knowledge Requirements

Mastery of (required)

- Commercial strategy execution

- Communication

- Influencing / negotiation / collaboration

- Analytical thinking and problem Solving.

- Financial knowledge / RGM

Broad expertise in (good to have)

- Project & PROCESS management

- Risk management

- Marketing knowledge

- Team building

What We’ll Do For You

- Iconic Brands: Shape the future of globally and locally loved brands.

- Leadership Growth: Build enterprise leadership and broaden exposure across the Coca-Cola System.

- Purpose-Driven Work: Drive growth that refreshes the world and creates shared value.

📌 Senior Manager, Franchise Stills (Buenos Aires)
🏢 The Coca-Cola
📍 Buenos Aires