_ BerWarrior- We are looking for a CRM Manager - Argentina to lead and scale CRM strategy across the country.

Your mission will be to drive player engagement, retention, and value through highly localized, data-driven CRM initiatives, supporting our expansion into new provinces and strengthening long-term relationships with our players. This role is fundamental to maximizing customer lifetime value and consolidating BetWarrior’s growth in Argentina.

In this role, you’ll

- Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
- Lead omnichannel CRM campaigns across email, SMS, push, and in-app communications to optimize engagement and retention.
- Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
- Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and integral strategies.
- Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
- Develop and execute cross-sell and up-sell strategies to increase LTV and ARPU through personalized campaigns.
- Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
- Lead the expansion into five new provinces, defining go-to-market CRM plans and localized propositions.

Requirements





- 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
- Experience in the iGaming, sports betting, or online casino industry.
- Strong background in CRM platforms such as Optimove, Salesforce Marketing Cloud, or similar tools.
- Solid experience in omnichannel marketing, including email, SMS, push, and in-app notifications.
- Advanced analytical skills with strong Excel proficiency and experience working with performance metrics and KPIs.
- Ability to translate data into insights and actionable CRM strategies.
- Fluent written and spoken Spanish

Bonus points if you also have

- Fluent written and spoken English
- Exposure to predictive models or advanced analytics to anticipate user behavior.
- Experience running A/B testing frameworks to continuously optimize CRM campaigns.
- Hands-on experience with Google Analytics, PowerBI, or basic SQL.

How they do things

- They collaborate across teams, valuing open communication and shared goals.
- They move fast, adapt quickly, and are comfortable adjusting strategies when results demand it.
- They rely on data, curiosity, and experimentation to guide our decisions and innovations.
- They work with a strong sense of ownership, taking responsibility for outcomes and continuously raising the bar.

📌 CRM Manager (Buenos Aires)
🏢 I+D Desarrollo Humano Integral
📍 Buenos Aires