Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries; electronics, automobile, renewable energy and rail transit. As of today, BYD employs nearly one million people worldwide. At BYD, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your mission

We are looking for a dynamic and proactive Public Relations Specialist to join our team in Argentina. In this role, you will be responsible for strengthening BYD’s brand reputation and visibility by executing impactful PR and media relations strategies. Working closely with marketing, sales, dealerships, external agencies, and media partners, you will help drive positive brand awareness, support product launches and corporate events, manage stakeholder relationships, and contribute to the successful positioning of BYD as a leader in sustainable mobility.

This is an exciting opportunity for a communications professional who thrives in a fast-paced, international environment and is passionate about shaping compelling brand stories.

Responsibilities

- Execute communications and PR campaigns to enhance BYD brand visibility and market presence in Argentina.
- Write and distribute press releases and media announcements; coordinate with PR agencies and media partners to ensure timely and effective dissemination.
- Maintain strong relationships with journalists, media outlets, influencers, industry associations, and key opinion leaders (KOLs).
- Develop and manage media resources, PR communication channels, and storytelling initiatives to strengthen brand perception and product awareness.
- Implement media monitoring, reputation management, and crisis communication strategies to proactively address issues and safeguard BYD’s image.




- Organize and support press conferences, product launches, test-drive events, exhibitions, sponsorship activities, and corporate events across Argentina.
- Collaborate with marketing, sales, and regional teams to ensure consistent messaging and integrated communications execution.
- Monitor PR campaign performance and prepare regular reports on media coverage, sentiment, share of voice, and engagement results.
- Prepare briefing documents, key messages, talking points, Q&A; materials, and other communication resources to support company spokespeople and media engagements.
- Support PR initiatives across BYD’s dealer network, ensuring consistent messaging and effective execution of regional launches, openings, and local media activities
- Support PR budget tracking and administrative processes

Key Results

- Deliver high-quality PR content and media materials.
- Increase relevant and positive media coverage and stakeholder engagement.
- Enhance BYD brand awareness and reputation in Argentina.
- Strengthen BYD brand awareness and reputation in Argentina.
- Provide timely media monitoring and performance reports.
- Ensure successful execution of PR campaigns and events.
- Support commercial objectives through effective communication strategies.

Qualifications

- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of experience in Public Relations, Corporate Communications, or Media Relations.
- Strong network with Argentine media and communications stakeholders is preferred.
- Previous experience in PR agencies, public affairs, or media organizations is valued.
- Excellent written and verbal communication skills in Spanish and English.
- Experience in automotive, technology, or consumer brands is an advantage.
- Strong organizational, event management, and crisis communication capabilities.
- Willingness to travel within Argentina when required.

📌 Public Relations Specialist (Buenos Aires)
🏢 BYD Argentina
📍 Buenos Aires