About the Role

We are looking for a highly analytical and results-driven Paid Media Specialist with strong expertise in Google Ads and Meta Ads to drive B2B lead generation and customer acquisition across the U.S. market.

This is a hands-on role responsible for managing, optimizing, and scaling paid media campaigns while maximizing performance, lead quality, and return on ad spend. The ideal candidate has experience handling multiple campaigns simultaneously, working with significant advertising budgets, and leveraging AI-powered tools to improve campaign effectiveness.

Key Responsibilities

Paid Media Strategy & Campaign Management

- Develop, launch, and optimize paid acquisition campaigns across:
- Google Ads
- Microsoft Advertising (Bing Ads)
- Meta Ads (Facebook & Instagram)
- Own campaign strategy, execution, and performance from end to end.
- Manage audience targeting, keyword strategies, bidding models, and campaign structures.
- Create and execute A/B tests for:
- Ad copy
- Creatives
- Landing pages
- Audience segments
- Bidding strategies
- Identify new opportunities to increase lead volume and improve campaign performance.

Performance Optimization
- Monitor and optimize key KPIs, including:
- Leads
- CPL
- CPC
- CTR
- Conversion Rate
- ROAS
- ROI
- Continuously improve campaign efficiency and scaling opportunities.
- Analyze performance data and provide actionable insights.
- Troubleshoot performance issues and implement corrective actions quickly.
- Manage and optimize 20 active campaigns simultaneously.

Budget Management
- Oversee advertising budgets across multiple paid media channels.




- Allocate and adjust budgets based on performance metrics.
- Ensure efficient spend while maintaining lead quality and acquisition goals.
- Manage large-scale advertising investments with a performance-first mindset.

Reporting & Analytics
- Prepare weekly and monthly performance reports.
- Present recommendations to improve efficiency and drive growth.
- Track campaign effectiveness through analytics platforms and reporting tools.
- Utilize data to identify trends and uncover optimization opportunities.

Growth & Innovation
- Support conversion rate optimization (CRO) initiatives.
- Collaborate on landing page testing and performance improvements.
- Leverage AI tools for:
- Campaign analysis
- Keyword research
- Ad copy generation
- Creative ideation
- Performance optimization
- Identify and test new acquisition channels and campaign formats.

Required Qualifications

Must-Have

- 2 years of hands-on experience managing paid media campaigns.
- Strong experience with Google Ads, including:
- Search Campaigns
- Performance Max
- Keyword Strategy
- Bidding Optimization
- Hands-on experience with Meta Ads Manager.
- Experience managing paid campaigns targeting the U.S. market.
- B2B lead generation experience.
- Experience managing multiple campaigns simultaneously.




- Strong analytical and performance optimization skills.
- Experience writing and optimizing ad copy.
- Advanced proficiency in campaign reporting and data analysis.
- Experience using AI-powered marketing tools.
- Advanced English proficiency (C1).

Preferred
- Experience with Microsoft Advertising (Bing Ads).
- Experience with landing page optimization and CRO.
- Experience managing significant monthly advertising budgets.
- Familiarity with HubSpot, GA4, Looker Studio, or similar reporting tools.

Technical Skills
- Google Ads
- Meta Ads Manager
- Microsoft Advertising (Bing Ads)
- Search Engine Marketing (SEM)
- Performance Marketing
- Paid Social Advertising
- Lead Generation
- Conversion Rate Optimization (CRO)
- Campaign Analytics
- Budget Management
- Landing Page Optimization
- Google Analytics / GA4
- AI Marketing Tools

Soft Skills
- Analytical Thinking
- Strategic Mindset
- Problem Solving
- Strong Communication Skills
- Attention to Detail
- Time Management
- Accountability & Ownership
- Proactive Approach
- Adaptability
- Results Orientation

Ideal Candidate The idóneo candidate is a data-driven paid media professional with proven success managing Google Ads, Meta Ads, and B2B lead generation campaigns. They thrive in a fast-paced environment, take ownership of results, and combine strategic thinking with hands-on campaign execution to drive measurable growth.

? If you are passionate about paid acquisition, performance marketing, and scaling growth through Google Ads and Meta Ads, we'd love to hear from you.

📌 Paid Search & Meta Ads Manager (Provincia de Buenos Aires)
🏢 Solvo Global
📍 Provincia de Buenos Aires