Growth Marketing Lead — Buyer Acquisition (US & Canada Market)

Company: KasaFinder

Location: Remote (Based in Mexico or Argentina)

Role Type: Full-time | Early-Stage Core Team

About KasaFinder

At KasaFinder , we are bridging the "trust gap" in Latin American real estate. We empower North American buyers (US & Canada) with the transparency, safety metrics, and neighborhood intelligence they need to confidently invest in top Latam destinations.

We are building a data-driven marketplace and an automated growth engine. We are looking for a sharp, hands-on Growth Marketing Lead to own our buyer acquisition strategy and scale our ecosystem from day one.

The Role

As our first Growth Marketing Lead, you will sit in the driver's seat of our top-of-funnel strategy. You won't just manage campaigns—you will build the acquisition framework across SEO, Paid Search, Conversion Rate Optimization (CRO), and Generative Engine Optimization (GEO/AIO) .

Your mission is clear: Drive qualified North American buyers to KasaFinder and maximize buyer-to-seller interactions.

You will work directly with the founders to test channels rapidly, optimize unit economics, and transform high-intent traffic into qualified leads.

Key Responsibilities

- SEO & Content Strategy: Develop and execute an organic strategy tailored to US/Canadian buyer search intent (e.g., cross-border real estate, expat relocation, and Latam investment guides).
- Performance Marketing: Launch, manage, and scale high-ROI Google Ads, Search, and Native Advertising campaigns targeting high-intent buyers.
- Conversion Rate Optimization (CRO): Continuously test and refine landing pages, user journeys, and inquiry funnels to boost visitor-to-lead conversion rates.
- Next-Gen Search (GEO/AIO): Monitor, analyze, and optimize KasaFinder’s presence across AI search engines and LLMs (ChatGPT, Perplexity, Google Search Generative Experience).
- Analytics & Attribution: Set up, track, and analyze buyer journeys using GA4, GTM, Search Console,



and Microsoft Clarity to ensure clean attribution.
- Funnel Integration: Work with our leadership team to sync marketing channels with our CRM ecosystem (Pipedrive) to ensure zero lead leakage.
- Reporting & Velocity: Deliver data-driven insights and clear, actionable campaign reviews directly to executive leadership.

Key Success Metrics (KPIs)

- Qualified Buyer-to-Seller Interactions (Primary Metric)
- Cost Per Qualified Lead / Interaction (CPL / CPI)
- Visitor-to-Interaction Conversion Rate (%)
- Growth of High-Intent Organic & Paid Traffic
- Buyer Retention & Re-engagement Rate

What We’re Looking For

- 3+ years of experience in Growth Marketing, Demand Gen, or Performance Marketing within PropTech, High-Ticket Marketplaces, or B2C SaaS.
- Proven track record of acquiring and converting US/Canadian consumers .
- Deep technical expertise with Google Ads, GA4, GTM, SEMrush/Ahrefs, and CRO tools.
- Data-obsessed mindset: You know how to read the data, spot friction points, and iterate quickly.
- Full professional fluency in English (both written and spoken) is required.
- Self-starter mentality: You thrive in early-stage, fast-moving environments with high autonomy.
- Must be based in Mexico or Argentina .

Strong Plus: Previous experience in Real Estate, Cross-Border Investments, FinTech, or Marketplace startups.

What We Offer

- Direct leadership access: Work side-by-side with KasaFinder’s founders and shape the growth trajectory of the company.
- High impact: Be a core member of an early-stage startup with the opportunity to build and lead the future marketing team.
- Flexibility: 100% remote culture with a fast-paced, collaborative team atmosphere.
- Competitive package: Attractive base salary + performance bonuses tied directly to growth milestones.

How to Apply Send your CV or LinkedIn profile to [Insert Email] with a brief summary of one campaign you personally built and scaled .

Please include

1. The specific actions you took.
2. The measurable results achieved (metrics, ROI, or lead volume).
3. Your current location and compensation expectations.

📌 Growth Marketing Lead — Buyer Acquisition (US & Canada Market) (Provincia de Buenos Aires)
🏢 KasaFinder
📍 Provincia de Buenos Aires