- Propose, analyze, and measure personalized campaigns
- Perform audience segmentation and targeting
- Optimize incentives such as cashback, reload bonuses, and leaderboards
- Measure the impact of all initiatives
- Analyze weekly and monthly KPIs including staking, NGR, margin, bonuses, retention, expansion, and segment activity
- Identify changes in player behavior, downward trends, and growth opportunities
- Coordinate with the data team to extract and automate actionable insights
- Develop hospitality plans, events, and in-person experiences for VIPs
- Recommend adjustments to VIP tiers based on staking, not just NGR
- Identify high-potential clients near NGR or staking targets
- Provide technical support to VIP coordinators and agents in data reading and behavioral interpretation
- Build custom reports or dashboards per VIP pool or coordinator
- Conduct A/B tests to validate campaign effectiveness
- Document learnings and iterate on incentive strategies

Requirements
- Vast experience in data-driven campaign analysis and design




- Strong understanding of KPIs in online gaming or performance-driven industries
- Ability to translate behavioral insights into actionable strategies
- Familiarity with segmentation strategies and incentive optimization
- Clear communication skills and a collaborative mindset
- Experience working with VIP programs in the online gaming or sports betting industry (bonus)
- Knowledge of tools like Looker, Power BI, or similar (bonus)
- Previous involvement in event planning or hospitality strategy for high-value clients (bonus)
- Understanding of loyalty mechanics and CRM-based targeting (bonus)

Core Competencies
Demonstrates expertise in data-driven campaign analysis and design, with a strong focus on audience segmentation, KPI measurement, and incentive optimization in the online gaming industry. Capable of translating behavioral insights into actionable strategies while collaborating effectively with cross-functional teams.
Highest-sig

📌 VIP Executive (Buenos Aires)
🏢 Jobtailor
📍 Buenos Aires