Remote | Full-Time | Profit Share + Equity Potential

Who We Are

NOVAEO is an entrepreneur-led ecosystem building and scaling a portfolio of consumer product brands across beauty, skincare, haircare, dietary supplements, organic superfoods, and health & wellness.

Our brands sell across Amazon, TikTok Shop, Shopify, Walmart, eBay, and other e-commerce channels, supported by our own manufacturing, product development, supply chain, and AI/Tech teams.

We're looking for Senior and Junior Brand Leads who can help build and grow e-commerce businesses—not simply manage their social media.

The Opportunity

Think of a Brand Lead as the CEO of an individual e-commerce brand.

You'll be responsible for understanding what's driving the business, finding growth opportunities, improving marketplace performance, and coordinating the people and resources needed to grow the brand profitably.

We're specifically looking for two core strengths:

1. AMAZON & E-COMMERCE

You understand how products are sold and grown online, with hands-on experience in Amazon or other major e-commerce marketplaces.

2. AI & AUTOMATION

You actively use AI to analyze data, research opportunities, automate workflows, solve problems, and work significantly faster.

Both are critical to this role.

This is not primarily a social media, content creation, graphic design, or creative marketing position.

Marketing is an important part of brand growth, but we're looking for e-commerce operators who understand marketing, not simply marketers who have worked around e-commerce brands.

Senior vs. Junior Brand Lead

We're hiring at two levels.

Senior Brand Lead

You're ready to take full ownership of a brand.

You should have proven experience growing an Amazon or e-commerce business and be comfortable owning:

- Revenue and profitability
- Amazon and marketplace performance
- Brand P&L; and KPIs
- Growth strategy
- Product and catalog strategy
- Advertising and promotions
- Inventory and demand planning
- Cross-channel expansion
- Team priorities and execution
- AI and automation strategy

You'll operate with significant independence and work directly with NOVAEO leadership.

Junior Brand Lead

You're earlier in your career but already have hands-on Amazon or e-commerce experience and strong AI skills.

You may not have owned an entire brand or P&L; yet, but you've worked directly on areas such as:

- Amazon Seller Central
- Listing optimization
- Keyword research
- Amazon PPC
- Marketplace analytics
- Product launches
- E-commerce operations
- Shopify or TikTok Shop
- Competitor research
- AI-assisted workflows and automation

You'll work closely with senior leaders and the founder, with a clear path toward taking full ownership of a brand.

Junior does not mean entry-level with no e-commerce experience.

We're looking for emerging e-commerce operators, not candidates whose experience is primarily social media or content creation.

What You'll Own

Responsibilities will vary depending on your experience level and assigned brand.

Amazon & Marketplace Growth

- Analyze sales, traffic, conversion, profitability, and marketplace trends
- Improve Amazon listings, SEO, A+ Content, images, and conversion
- Understand and guide Amazon PPC strategy
- Conduct keyword, competitor, and category research
- Identify ranking and organic-growth opportunities
- Develop pricing,



promotions, bundles, and cross-sell strategies
- Support product launches and catalog expansion
- Expand winning products across additional e-commerce channels

You don't necessarily need to personally execute every task.

You need to understand what should be done, why it matters, and whether it's working.

Brand Growth & Profitability

Brand Leads are expected to think like owners.

You'll:

- Develop and execute growth strategies
- Understand your brand's P&L;
- Track revenue, profit, margins, advertising efficiency, and key KPIs
- Identify what's driving or hurting profitability
- Find opportunities to grow winning products
- Diagnose underperforming products
- Identify new product opportunities
- Work with Product Development and Sourcing on catalog expansion
- Coordinate inventory needs with operations
- Build strategies across Amazon, TikTok Shop, Shopify, and other channels

Ultimately, your success is measured by profitable brand growth.

AI Is a Core Skill, Not a Bonus

NOVAEO is an AI-first company.

We're looking for people who already use AI as part of how they work.

You should be comfortable using AI to:

- Analyze Amazon and e-commerce data
- Research competitors and markets
- Find keyword and product opportunities
- Analyze customer reviews
- Identify trends and patterns
- Build reports and dashboards
- Automate repetitive workflows
- Improve SOPs and processes
- Conduct deeper research faster
- Develop and test marketing ideas
- Build AI agents or automated workflows
- Increase your own productivity

Experience with tools such as ChatGPT, Claude, Gemini, n8n, Make, Zapier, AI agents, APIs, vibe coding, or similar technologies is highly valuable.

We don't care how many AI tools you can name.

We care about what you've actually built, automated, analyzed, or improved with them.

Marketing & Brand Building

You'll also oversee or contribute to your brand's broader marketing strategy, which may include:

- TikTok Shop
- UGC and creator partnerships
- Influencer marketing
- SEO and GEO
- Social media
- Email/SMS
- Community building
- Content strategy
- Brand positioning
- Customer retention

You don't need to personally create every video, design every graphic, or write every post.

Your role is to understand what drives growth, develop the strategy, use data to make decisions, and coordinate execution.

What We're Looking ForRequired for BOTH Senior & Junior Candidates

- Hands-on Amazon or meaningful e-commerce experience
- Understanding of Amazon/e-commerce fundamentals
- Experience working with listings, keywords, advertising, conversion, or marketplace performance
- Ability to analyze sales and performance data
- Strong AI skills with real examples of how you've used AI in your work
- Strong analytical and problem-solving ability
- Excellent English communication skills
- Entrepreneurial and proactive mindset
- Ability to learn quickly and work independently





Senior Candidates Should Also Have

- Proven Amazon/e-commerce growth results
- Experience owning or heavily influencing a P&L;
- Strong understanding of profitability and unit economics
- Experience developing and executing growth strategies
- Experience leading teams, specialists, agencies, or freelancers
- Ability to independently diagnose and solve business problems
- Strong marketplace and performance-marketing knowledge

Strongly Preferred for Either Level

- Amazon FBA
- Amazon PPC
- TikTok Shop
- Shopify
- Walmart Marketplace
- Product launches
- Inventory and demand planning
- SEO/GEO
- AI automation
- n8n, Make, Zapier, APIs, or AI agents
- E-commerce dashboards and analytics
- Experience in beauty, supplements, health & wellness, or CPG

This Role Is Probably NOT For You If...

Your professional experience is primarily:

- Social media management
- Content creation
- Graphic design
- Influencer marketing
- Community management
- Branding
- Creative direction

These are valuable skills, but they are not enough on their own for this position.

We need Brand Leads who can look at an e-commerce business and answer:

What's growing? What's declining? Why? Where are we losing money? What's the opportunity? What should we do next?

Our Brands

We're currently hiring across several brands:

TreeActiv – Beauty & Skincare

An established beauty, skincare, haircare, and body-care brand with approximately 100 products.

Growth opportunities include Amazon, TikTok Shop, UGC/creator partnerships, community building, product development, and a major brand evolution.

WHYZ – Health & Wellness

A rapidly expanding single-ingredient health and wellness brand built around transparency, education, and a large product catalog.

Growth opportunities include Amazon, SEO/GEO, AI-first operations, product expansion, educational content, and marketplace growth.

NatriSweet – Healthy Sweeteners

A natural sweetener brand with existing Amazon traction across products such as stevia and monk fruit.

Growth opportunities include Amazon, TikTok Shop, UGC, product expansion, cross-selling, recipes/use cases, and creator marketing.

Additional Portfolio Brands

We also have additional beauty, supplement, and superfood brands at different stages of growth.

These can be excellent opportunities for Junior Brand Leads to prove themselves and progress toward full brand ownership.

Compensation – Profit Share + Equity Potential

We want our Brand Leads to think like owners, so compensation is directly connected to brand performance.

Initial profit-share compensation is expected to range from approximately $1,000–$3,000 USD/month, depending on the brand and its performance.

There is no fixed ceiling on profit-share earnings.

Grow the brand's profit, and your compensation can grow with it.

Additional opportunities include:

- Equity potential for excellent performance
- Portfolio-level upside for Senior Brand Leads
- Free monthly product box
- Entrepreneur Endeavor membership and AI training
- Direct access to the founder for strategy and mentorship
- Access to internal manufacturing, product development, supply chain, and AI/Tech teams

We're looking for people who combine e-commerce expertise + AI skills + analytical thinking + ownership.

Job Type: Full-time

Work Location: Remote

📌 Senior & Junior Brand Leads – Amazon, E-Commerce & AI (Argentina)
🏢 Leiluna
📍 Argentina