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Job Title: SEO Manager (Local SEO & Google Business Profile) Location: Remote Time Zone: US Time Zones (EST–PST) Role Overview We’re hiring an experienced SEO Manager to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination. You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments.

You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.

Key Responsibilities - Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).

- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
- Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
- Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors. Local SEO & Google Business Profile (GBP) - Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
- Conduct city-level keyword research and local expansion planning for increased visibility.
- Support consistent map pack and local SERP performance in competitive markets.

Content





Strategy & Execution Oversight - Build content plans for service pages, location pages, blogs, and topical authority clusters.

- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
- Review content for SEO quality, local relevance, and conversion alignment.
- Collaborate with internal/external writers (human and AI-assisted) to maintain standards. Link Building & Authority Development - Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
- Maintain simple, scalable backlink playbooks suitable for home-service verticals.
- Track backlink gaps and authority metrics and recommend improvements. Technical SEO & On-Site Optimization - Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
- Work with WordPress and development resources to implement SEO fixes and improvements.
- Support scalable multi-location site structures and internal linking strategies. Performance, Reporting & Collaboration - Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
- Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
- Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Required Qualifications - 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.





- Proven success improving local SEO performance for service-area businesses (map pack + organic results).
- Experience improving Google Business Profile rankings and local visibility in competitive markets.
- Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
- Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
- Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
- Ability to produce clear documentation, briefs, action plans, and performance reporting.
- Strong organization and time management with the ability to manage multiple client campaigns.
- Prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.

Preferred Qualifications - Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.

- Experience with structured data/schema implementation and validation.
- Experience mentoring junior SEO specialists or coordinating contractors/vendors. Tools & Technology - Google Search Console (GSC), Google Analytics 4 (GA4) - SEMrush and/or Ahrefs - WordPress and common SEO plugins - Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client) - Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent) - Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

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