Lazo is building the AI-powered operating system for modern startups — automating everything founders shouldn't have to think about: finance, legal, tax, payroll, and fundraising tools, all under one roof.

We’re a lean, fast-moving team where engineers ship product that reaches real users fast. You'll work closely with founders, have massive ownership, and help shape the technical foundation of a platform used by high-growth startups across the U.S.

We're backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.

At Lazo, we’re looking for an AI-first Marketing Specialist to lead and execute our organic marketing strategy with a strong focus on lead generation. This role will be the end-to-end owner of Marketing, with direct impact on how we attract, educate, and convert founders and startups interested in operating in the U.S.

What You’ll Do
- Design and execute the content strategy (blogs, guides, educational resources, lead magnets).
- Manage and grow Lazo’s newsletter with a focus on engagement and conversion.




- Create and optimize lead magnets (checklists, ebooks, workshops, playbooks, templates).
- Optimize Lazo’s website (copy, landing pages, on-page SEO, conversion, A/B testing of messaging).
- Lead the production and promotion of webinars, workshops, and online events in collaboration with Growth and Partnerships.
- Manage UGC and social media (primarily LinkedIn) with a focus on reach, engagement, and demand generation.
- Use AI tools to create, iterate, and scale content (copy, images, research, outlines, SEO, etc.).
- Analyze content and channel performance (traffic, leads, conversions) and drive continuous improvements.

What We’re Looking For:
Must-Have:
- AI-first mindset (you actively use AI to create, research, optimize, and scale content).
- Strong focus on inbound lead generation and organic demand creation.
- Experimentation mindset (A/B testing copy, landing pages, messaging, CTAs, content formats).
- Tech-savvy, c

📌 Marketing Specialist (Buenos Aires)
🏢 Lazo
📍 Buenos Aires