Position is Remote (Canada, or Latin / South America)

No agencies please

About The Role:
We are looking for a highly technical Paid Search & YouTube Manager who thrives on intent capture, granular data analysis, and scientific rigor. In this role, you will be instrumental in transitioning our SEM and YouTube operations in-house, taking ownership of these critical high-intent channels to help us scale.

You will work directly with the Director of Paid Media to manage, execute, and optimize campaigns primarily on Google (Search & YouTube) and Microsoft (Bing). This role requires an individual who embodies "curiosity"—you never accept "that’s just the way it is" or rely solely on automated bidding strategies without oversight. Instead, you dive deep into the Search Query Reports to understand the "why" behind performance. You will be expected to work transparently, sharing work queues and mid-stream insights to ensure alignment.

Key Responsibilities:
- Own Campaign Execution:Take end-to-end ownership of campaign setup, management, and optimization across Google Ads (Search,



YouTube, Discovery/Demand Gen) and Microsoft Ads. You will lead the transition of these responsibilities from our current agency partners
- Master Intent & Keywords:Meticulously manage keyword strategy. You will move beyond simple broad match reliance to build robust negative keyword lists, structure high-intent ad groups, and maximize Quality Score to improve efficiency.
- Drive YouTube Performance:Treat YouTube as a direct-response performance channel. You will collaborate with the creative team to iterate on video hooks, pacing, and CTAs based on retention rates and conversion data, not just vanity view metrics.
- Scientific A/B Testing:Rigorous A/B testing of headlines, descriptions, and extensions, and landing pages.
- Master Attribution:Utilize internal analytics and multi-touch attribution (MTA) tools alongside platform data to triangulate performance.
- Analyze & Iterate: Assist in the se

📌 Paid Search Manager (Buenos Aires)
🏢 Maximus Health
📍 Buenos Aires