Passionate about SEO? Ready to conquer the most competitive market in the world?

Better Collective is looking for an SEO Manager to join our Paris team. In this strategic role, you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets, within the demanding iGaming sector.

If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.

Your Mission & Responsibilities:
As the strategic lead for North America, your goal is to maximize qualified organic visibility and outperform the competition.

Strategy & Leadership
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for the North American markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze North American SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Lead site migration and/or redesign projects,



guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.

Technical & Semantic Expertise:
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies for the US/Canada market.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.

Collaboration & Influence:
- Act as the go-to SEO expert for the North American market, actively sharing knowledge and best practices.
- Collaborate with developers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our general SEO processes.

Your Profile to Succeed:
Technical Skills (Must-Haves):

📌 SEO Specialist Manager (Buenos Aires)
🏢 Better Collective A/S
📍 Buenos Aires