BA General Talent is seeking a remote Paid Social Manager to join a growing U.S.-based agency supporting a portfolio of consumer brands, primarily across the CPG, food develop creative briefs covering hooks, formats, messaging angles, and UGC concepts.
Partner with designers and creative teams to provide strategic, performance-driven direction.
Consider landing-page experience and conversion opportunities when evaluating performance.
Provide clear reporting that outlines what happened, why it happened, and the next steps.
Balance short-term performance with long-term brand positioning and consumer quality.
Manage multiple accounts, priorities, launches, deadlines, and reporting requirements simultaneously.
Conduct thorough campaign QA across links, tracking, budgets, targeting, segmentation, creative, and launch details.
Maintain a strong understanding of each brand's consumers, products, competitive environment, distribution model, and broader commercial goals.
Qualifications: Strong written and verbal English skills , including the ability to clearly present insights and recommendations in professional settings.




Approximately 4+ years of hands-on paid social experience preferred.
Manager or Senior Manager-level experience preferred; title alone will not determine fit.
Proven ability to personally own paid social programs, including strategy, execution, analysis, and recommendations.
Strong hands-on experience with Meta Ads Manager , especially Facebook and Instagram; TikTok Ads experience strongly preferred.
Strong understanding of CAC, ROAS, MER, conversion rate, attribution limitations, and related acquisition metrics .
Experience developing structured creative and audience testing programs.
Strong creative judgment, including the ability to write or refine ad copy and develop actionable creative briefs.
Understanding of both brand-building and commercial performance .
Experience managing multiple brands, accounts, or business units simultaneously.
Agency experience preferred; strong in-house candidates with comparable multi-brand or multi-channel ownership will also be considered.
Experience with CPG, food

📌 Paid Social & Performance Marketing Manager (Latam Or The Caribbean) (Buenos Aires)
🏢 BA Global Talent
📍 Buenos Aires