? Creative Strategist Lead / Ad Concept Specialist Lead

Location: Remote

Type: Full-time

Schedule: Monday to Friday, 9 AM–5 PM Argentina time

About Statiq

Statiq is a performance creative agency built around the belief that creative conviction—not volume—is the real competitive advantage.

We help brands create smarter, more effective content by combining strategic thinking, performance insights, strong creative direction, and a deep understanding of what captures attention online.

Our work is grounded in what actually performs, but shaped by original ideas, clear messaging, and deliberate creative judgment. Our goal is simple: create content and advertising that connects with audiences, strengthens brands, and drives measurable business results.

✨ What We Offer!

At Statiq, we want our team to feel supported both professionally and personally. Our compensation and benefits package includes:

- Competitive compensation in USD ?
- Fully remote opportunity! ??
- Health benefit ?
- Wellbeing benefit ?
- Birthday off ?
- Paid Time Off (PTO) ?
- Paid Sick Leave ?
- U.S. Public Holidays ??
- 100% remote work ?
- Growth & impact in a fast-growing, international team ?

About the Role We're looking for a Creative Strategy Lead to own what angles and concepts we decide to pursue, and why.

This role exists to centralize creative thinking and lead the strategy function, so that:

- Angles are original, well-reasoned, and grounded in what actually performs
- Clients receive perspective, not just production
- The work we make is the result of deliberate thinking, not taste scattered across the org
- Creative conviction, not volume, becomes the competitive advantage we sell

You are accountable for creative thinking and strategic quality, not execution output. This is a creative judgment + strategic leadership role.

What You Will Own

1.



Creative Strategy & Angle Development (Primary)

Define what angles and concepts are worth pursuing for each client - and articulate why.

- Identify the creative gaps competitors haven't exploited
- Build the 5-angle framework: high-conviction ideas your clients would never have briefed themselves
- Own the point of view that differentiates Statiq from execution-only agencies
- Make fast, confident recommendations with imperfect information

2. Strategic Brief Ownership Every concept that enters production starts with a brief you've approved.

- Review and sharpen concepts generated by the Creative Strategist team
- Select the angles that move forward - and kill the ones that don't
- Ensure every brief answers: what's the angle, who's it for, and why will it work
- Approve strategic direction, not visual polish

3. Leadership of the Creative Strategist Team You manage and develop the team responsible for generating angles and building briefs.

- Set expectations for strategic depth, clarity, and client-specificity
- Coach strategists to find the non-obvious angle, not just the safe one
- Run regular reviews and build a culture of creative conviction
- Own hiring, onboarding, and performance for this function

This is a real people-management role. 4. Strategic Alignment Across the Org

- Ensure creative direction is legible to designers, QA, and client leads
- Partner with client leads when feedback signals a strategy problem, not a production problem
- Be the internal champion for the positioning:



fewer, smarter ads over more, faster ads

How You Work With Other Roles

- Designers: Execute approved concepts. You don't give pixel-level feedback.
- QA Specialists: Enforce output quality against the brief's intent. You align on strategy, not taste.
- Client Leads: Own client communication. You support when feedback is about strategy, not delivery.

What Success Looks Like (90 Days)

- Clients are reacting to angles they'd never have thought to try, and winning with them
- The 5-angle deliverable becomes a repeatable, recognizable Statiq output
- Strategists are improving quarter over quarter in the depth and originality of their thinking
- Fewer "this doesn't feel right" reactions, because strategy was right upstream
- Creative conviction no longer leaks into production or ops
- You've made the case internally for what we build, and why it beats the alternative

Adecuado Profile

You are someone who

- Has genuine, defensible creative taste, and can explain it
- Has run paid social creative in-house at a DTC brand and felt the pain of being too close to it
- Believes the industry's obsession with volume is the problem, not the answer
- Is comfortable saying "this angle isn't strong enough", often, and clearly
- Thinks in patterns across categories, not just executions within them
- Enjoys developing junior strategists into strong, original thinkers
- Understands performance marketing well enough to know when taste and data align

Common backgrounds:

- Creative strategist at a performance creative agency, frustrated by the volume model
- In-house creative lead at a DTC brand ready for more variety
- Senior creative with strong strategic POV and some people management
- Freelance creative strategist who went independent because no one was doing it right

📌 Creative Strategist Lead (Argentina)
🏢 Statiq
📍 Argentina