? WE'RE HIRING: HEAD OF GROWTH

Straight Green Card is looking for a Head of Growth to lead our entire commercial growth operation.

This is not simply a marketing or sales position.

We are looking for someone who can take ownership of the full growth engine — Lead Generation, Sales, Paid Media, Brand, Partnerships, Community, Outreach, Pricing, and Commercial Strategy.

The Head of Growth will report directly to the COO and CEO and will have significant autonomy to propose changes, build teams, hire staff, test new initiatives, and improve our current commercial operation.

Key Responsibilities

Growth & Lead Generation

- Significantly increase overall lead volume and qualified leads.
- Develop acquisition strategies across multiple channels.
- Request, coordinate, and evaluate paid advertising campaigns.
- Monitor acquisition costs, conversion rates, lead quality, and ROI.
- Identify new growth channels and opportunities.
- Own the webinar and event funnel: registrations, show rates, and conversion to evaluation calls.

Sales

- Supervise and support the sales operation.
- Evaluate sales team performance and conversion metrics.
- Review scripts, processes, follow-up systems, and pipeline management.
- Identify bottlenecks and implement improvements.
- Own the funnel numbers end to end — people met, contracts sent, sign rate, first payments — and report them weekly.
- Run win-back campaigns for prospects who received contracts but never signed.
- Improve show rates for booked evaluation calls and shorten the time from call to signed contract.

Products, Pricing & Revenue

- Participate in decisions regarding existing services and products.
- Analyze pricing and commercial positioning.
- Identify opportunities for new products, services, packages, and revenue streams.
- Work with leadership to improve the company's overall commercial strategy.
- Improve payment completion: deposit sizes, installment plans, and the handoff to collections for signed clients who stop paying.

Partnerships & Community

- Expand our Ambassador and Referral Programs.
- Develop strategic partnerships and community initiatives.
- Help position Straight Green Card as a trusted reference within the professional immigration community.




- Build relationships capable of generating long-term brand awareness, referrals, and business opportunities.
- Turn case approvals into a systematic moment for reviews, testimonials, and referrals.

Organization Outreach

- Supervise outreach initiatives targeting companies, universities, NGOs, churches, professional organizations, and other potential partners.
- Develop scalable outreach systems and measure their effectiveness.

Brand & Marketing

- Lead our overall brand and marketing strategy.
- Strengthen our presence across social media and other digital channels.
- Develop and grow our newsletter.
- Expand our client review and reputation-building programs.
- Ensure marketing initiatives ultimately support measurable business growth.
- Keep every public claim accurate and compliant — we never promise or imply immigration outcomes.

Leadership & Autonomy This position will have significant operational freedom.

The Head of Growth will be empowered to:

- Propose changes to the existing commercial structure.
- Recommend and implement new processes.
- Hire or propose additional staff when justified.
- Introduce new tools and technologies.
- Test new acquisition and sales channels.
- Establish KPIs and accountability systems across the commercial operation.

We are looking for someone who doesn't simply execute tasks — we want someone who identifies opportunities, builds systems, leads people, and owns results.

What We're Looking For

We are particularly interested in candidates with experience in several of the following areas:

- Growth strategy
- Sales leadership
- Performance marketing
- Lead generation
- Paid acquisition
- Partnerships
- Business development
- Brand strategy
- Community building
- CRM and pipeline management
- Conversion optimization
- Pricing and product strategy
- Analytics and KPI management

Professional English proficiency is required.



This position works directly with the COO and CEO, and regular meetings, strategic discussions, reporting, and executive-level communication will be conducted in English. Candidates must be comfortable communicating professionally in both written and spoken English.

Required: Previous professional experience with U.S. immigration services is mandatory. Candidates must have a solid understanding of the U.S. immigration industry, its clients, processes, and service environment.

Nice to have: Direct experience with the specific employment- and talent-based immigration processes we handle — including EB-2 NIW, EB-1A, O-1, H-1B, EB-3, EB-5, and related services — will be considered a strong advantage but is not required.

First 6 Months The position will begin with a six-month initial evaluation period.

This period will include

1. Understanding the current operation and business model.
2. Evaluating our existing commercial ecosystem.
3. Identifying opportunities and bottlenecks.
4. Establishing measurable growth priorities.
5. Beginning implementation of approved improvements.
6. Demonstrating measurable progress against agreed objectives.

Successful completion of this period may lead to a long-term position within the company. Compensation & Growth

We are operating with a defined growth budget, which will be discussed transparently with selected candidates.

Compensation will be competitive and mutually agreed upon based on experience, capabilities, and the proposed scope of responsibility.

Following successful completion of the initial six-month period and achievement of agreed objectives, the compensation structure may evolve to include:

- Salary increases
- Sales commissions
- Performance bonuses
- Goal-based incentives

This is an opportunity for someone who wants more than a job. We are looking for a person who wants to build, lead, experiment, and directly influence the growth of the company.

Interested? Send us your resume and, more importantly, tell us briefly:

If you were responsible for growing Straight Green Card over the next 12 months, where would you start?

You can apply directly on LinkedIn and/or send an email to [email protected] - Subject: Head of Growth.

📌 Head of Growth - U.S. Immigration (Argentina)
🏢 Straight Green Card
📍 Argentina