11 sep
|
Above Zero
|
Argentina
11 sep
Above Zero
Argentina
ABOUT THE ROLE
We’re seeking a Performance Media Strategist to lead multi-channel campaigns that inspire, engage, and convert. In this role, you’ll own strategy and execution across programmatic, paid search, and paid social—driving measurable ROI for a diverse portfolio of clients. You’ll work closely with our creative and account teams, blending data-driven insights with innovative thinking to deliver campaigns that outperform expectations.
WHO WE ARE
We are a team of engaged & forward-thinking Marketers, Engineers, and Digital Media Strategists with over 15 years of experience in the digital advertising industry.
DESCRIPTION
As a Performance Media Strategist, you’ll design and optimize high-impact campaigns across programmatic, paid search, and paid social. You’ll blend strategic thinking with hands-on execution to deliver measurable growth for our clients.
CORE RESPONSIBILITIES
- Manage Google Ads and Microsoft Ads campaigns, including keyword research, ad copywriting, bid strategies, and landing page optimization.
- Implement negative keyword strategies and run A/B tests to improve CTR and conversion rates.
- Build and manage campaigns on Meta Ads, LinkedIn Ads, TikTok Ads, and other emerging platforms.
- Utilize audience targeting, creative testing, and bidding strategies to achieve client KPIs.
- Monitor pacing, budgets,
and performance daily, making proactive optimizations.
- Execute audience segmentation, creative rotation, and testing strategies to maximize engagement and ROI.
- Develop integrated media plans that align with client goals and budgets across channels.
- Analyze performance data to identify opportunities, applying cross-channel learnings to enhance results.
- Stay informed on platform updates, industry trends, and emerging opportunities, sharing knowledge with the team.
- Prepare and present weekly/monthly performance reports with key insights and actionable recommendations.
- Collaborate with account managers, creatives, and analytics teams to ensure strategy alignment and seamless execution.
EXPERTISE
Required Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 4+ years of hands-on experience in programmatic, paid search, and/or paid social.
- Proven ability to analyze data and optimize campaigns for ROI.
- Advanced proficiency in English and Spanish (written and spoken).
Preferred Qualifications
- Agency experience with multi-client portfolios.
- Experience in cross-channel budget allocation and advanced testing methodologies.
- Familiarity with emerging platforms (e.g., TikTok Ads, CTV).
📌 Performance Media Strategist (LATAM) (Argentina)
🏢 Above Zero
📍 Argentina