Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.

This is a hands-on performance marketing role focused on:

- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Paid search & display
- Retargeting
- Lead generation
- Conversion optimization
- ROAS and acquisition efficiency

You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.

What You’ll Own

Paid Media Strategy & Planning

Develop and execute paid advertising strategies aligned with business and revenue goals.

- Manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Other relevant paid acquisition channels

- Research:

- Target audiences
- Keywords
- Competitors
- Customer segments
- New acquisition opportunities

- Plan campaign budgets and acquisition targets
- Forecast performance and identify scaling opportunities
- Align paid media with broader marketing, sales, and brand initiatives

Campaign Setup, Management & Optimization

Build and manage campaigns across:

- Paid Search
- Display
- Retargeting
- Video
- Lead Generation
- Conversion Campaigns

You’ll:

- Create and optimize campaign structures
- Manage bids, budgets, placements, and targeting
- Test:
- Ad copy
- Headlines
- Creatives
- CTAs
- Audiences
- Landing pages

- Run structured A/B tests
- Optimize campaigns based on performance data
- Scale winning campaigns while maintaining acquisition efficiency

Monitor and improve key metrics including:

- ROAS
- CPA
- CPL
- CPC
- CTR
- Conversion Rate

Google Ads & Paid Search

Manage and optimize Google Ads campaigns including:

- Search
- Display
- Retargeting
- YouTube
- Performance Max
- Dynamic Search Ads

Use:

- Automated bidding
- Keyword optimization
- Negative keywords
- Audience targeting
- Budget optimization
- Advanced campaign features

to continuously improve performance.

Meta, LinkedIn & Multi-Channel Advertising

Build and optimize campaigns across Meta and additional paid channels.

- Develop prospecting and retargeting audiences
- Test different audience segments and creative approaches
- Manage Meta Pixel and platform tracking
- Optimize LinkedIn campaigns for B2B lead generation where applicable
- Identify the strongest acquisition channels and allocate budget accordingly

Conversion Tracking, Analytics & Attribution





Ensure advertising performance is tracked accurately.

Set up and maintain:

- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- LinkedIn Insight Tag
- Conversion tracking systems

Analyze:

- Conversion paths
- Customer acquisition performance
- Attribution
- Funnel performance
- Campaign profitability

Troubleshoot tracking issues and ensure leadership has reliable performance data.

Reporting & Performance Insights

Prepare clear weekly and monthly reports covering:

- Ad spend
- Leads and conversions
- ROAS
- CPA / CPL
- CTR
- Conversion rates
- Channel performance
- Testing results

Go beyond reporting numbers by providing actionable recommendations around:

- Budget allocation
- Audience targeting
- Creative direction
- Campaign structure
- Funnel optimization
- Scaling opportunities

Cross-Functional Collaboration

Work closely with:

- Marketing
- Content
- Design
- Analytics
- Web / Landing Page teams
- Leadership

Provide performance-driven feedback to improve:

- Ad creatives
- Messaging
- Landing pages
- Offers
- Conversion funnels

Stay current with advertising platform changes, algorithms, tools, and best practices.

What Makes You a Strong Fit

You:

- Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics
- Are highly analytical and comfortable making decisions from data
- Enjoy testing and continuously improving campaigns
- Can balance creative thinking with quantitative analysis
- Proactively identify underperforming campaigns and fix them
- Understand how ads, landing pages, targeting, and tracking work together
- Can manage multiple campaigns and budgets without losing attention to detail
- Communicate campaign performance clearly to leadership

Required Experience & Skills

- Proven hands-on experience managing Google Ads and Meta Ads
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion optimization
- Attribution models
- Audience targeting
- Retargeting

- Hands-on experience with:

- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking
- Reporting dashboards

- Experience managing and optimizing advertising budgets
- Ability to analyze campaign data and make performance-based decisions
- Experience running A/B tests across campaigns and creatives
- Strong organizational and project management skills
- Excellent written and verbal English communication
- Comfortable working independently during U.S. business hours

Nice to Have

Experience with:

- LinkedIn Ads




- YouTube Ads
- TikTok Ads
- Performance Max
- Dynamic Search Ads
- Automated bidding strategies
- Marketing automation
- Ad platform scripts and automation tools
- Multi-channel paid acquisition
- Remarketing strategies
- Audience segmentation
- Multi-touch attribution
- Landing page optimization
- Funnel conversion optimization

Experience managing large or multi-channel advertising budgets is a plus.

What a Typical Day Looks Like

You might:

- Review Google and Meta campaign performance
- Adjust bids, budgets, targeting, and placements
- Analyze ROAS, CPA, CPL, CTR, and conversion rates
- Launch new campaigns or audience tests
- Test new creatives, headlines, and messaging
- Review landing page performance
- Troubleshoot tracking or attribution issues
- Collaborate with designers on new ad concepts
- Identify underperforming campaigns and optimization opportunities
- Prepare performance insights for leadership

In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.

Key Metrics for Success

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead and revenue growth from paid channels
- Budget efficiency
- Campaign scalability
- Tracking and attribution accuracy
- Continuous improvement in campaign performance

Why This Role Stands Out

- Direct impact on revenue and customer acquisition
- Hands-on ownership of paid media campaigns
- Exposure to multiple advertising platforms
- Opportunity to manage and scale meaningful advertising budgets
- Strong autonomy over testing and optimization
- Data-driven environment with measurable performance expectations
- Fully remote opportunity
- Growth potential into:
- Senior Performance Marketing Specialist
- Paid Media Manager
- Growth Marketing Manager
- Head of Performance Marketing

Interview Process

1. Application Review
2. Spark Hire Intro Video
3. Initial Interview with Pavago Recruiter
4. Technical Interview / Paid Media Campaign Discussion
5. Final Client Interview
6. Offer & Background Verification

Apply Now

If you:

- Have strong hands-on experience with Google Ads and Meta Ads
- Know how to improve ROAS while reducing CPA and CPL
- Understand tracking, attribution, and conversion optimization
- Love testing and scaling paid campaigns
- Make decisions based on data rather than assumptions

This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.

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📌 Paid Ads Specialist (Argentina)
🏢 Pavago
📍 Argentina