08 sep
|
Kopius | Careers
|
Argentina
08 sep
Kopius | Careers
Argentina
Job Title: Mid Media Strategist
Employment Type: Full-Time, Temporary Contract (3 Months)
Location: Remote from Latin America (LATAM)
Time Zone: Must align with Eastern Standard Time (EST) business hours
Industry: Advertising & Media
We are seeking a Mid-Level Media Strategist to join and support a critical portfolio of clients, with a strong focus on automotive brands. This role is ideal for a strategic thinker with hands-on experience developing integrated media plans across traditional and digital channels.
The adecuado candidate brings expertise in media planning, audience strategy, analytics, and cross-functional collaboration. You will be responsible for building innovative, data-driven media strategies, translating client objectives into actionable recommendations, and partnering with internal teams to ensure successful execution and optimization of media campaigns.
Key Responsibilities
- Develop holistic media strategies and tactical plans across channels including TV, OTT/CTV, Social Media, Digital, Audio, OOH, Search, Programmatic, and Influencer Marketing.
- Ensure all media recommendations align with client business goals, brand strategies, and performance objectives.
- Leverage research, audience insights, consumer behavior trends, and marketplace intelligence to develop data-driven media plans.
- Analyze campaign and audience data to identify optimization opportunities and drive strategic recommendations.
- Utilize industry-leading media planning and research tools to build innovative, outcome-focused strategies.
- Partner closely with media buying, operations, analytics, and reporting teams to ensure seamless campaign execution and performance tracking.
- Support planning processes, budget management, flowcharts, project timelines, and other internal operational requirements.
- Collaborate with analytics and owned media teams to evaluate new channels, emerging trends, and testing opportunities.
- Present strategic recommendations, media plans, and performance insights to internal stakeholders and clients.
- Build and maintain strong client and internal relationships while promoting innovation and best practices.
- Participate in client meetings and collaborate effectively with cross-functional teams.
Basic Qualifications
- Advanced English communication skills, both written and verbal.
- 3-5 years of experience in media planning, media strategy, or related agency environments.
- Strong analytical mindset with the ability to transform data into actionable business insights.
- Excellent presentation, storytelling, and stakeholder management skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Collaborative approach with the ability to work effectively across departments.
- Experience managing media budgets, planning processes, and campaign execution workflows.
- Self-motivated, proactive, and comfortable working in a fast-paced environment.
Technical Requirements
- Strong understanding of media strategy and planning across Linear TV, OOH, CTV/OTT, Display, Programmatic, Search, Social Media, and Owned Media channels.
- Experience analyzing and utilizing first-party, second-party, and third-party data to inform media strategies.
- Strong analytical skills with the ability to evaluate campaign performance and identify optimization opportunities.
- Experience with Google Analytics; Google Ads experience is a plus.
- Proficiency in Microsoft Excel, Word, and PowerPoint/Keynote.
- Experience working with media planning, research, and audience measurement platforms.
- Ability to develop data-driven recommendations and communicate findings effectively to internal and external stakeholders.
- Strong understanding of campaign measurement methodologies, reporting, and media KPIs.
- Experience collaborating with media buying and operations teams throughout campaign execution.
Strongly Preferred
- Previous experience working with automotive brands or within the automotive industry.
- Agency experience supporting multiple client accounts.
- Experience with industry tools such as The Trade Desk, Nielsen, Scarborough, Advantage, Experian, DV360, Claude, and related analytics platforms.
- Experience developing omnichannel media strategies across both traditional and digital channels.
- Strong knowledge of audience segmentation, consumer insights, and performance measurement frameworks.
- Experience identifying emerging media opportunities and testing strategies to drive innovation.
- Ability to connect performance insights with compelling business storytelling and recommendations.
Perks & Benefits working at Kopius!
- Remote Work & Flexible Hours : Work remotely from LATAM, aligned to New York (ET) hours
- Continuing Education : Ongoing training, workshops, and sponsored courses
- Career Growth : Abundant opportunities for development and advancement
- Language Learning : Online English classes to boost communication skills
- Referral Bonuses : Rewards for referring new talent
- The Box – Quarterly : Curated snack boxes and company swag every three months
- Keep Moving : Reimbursement for physical activity memberships
About You | At Kopius, we value individuals who:
- Foster Community and Connection through teamwork and collaboration
- Create Exceptional Experiences by aligning communication and actions with excellence
- Embrace New Ideas , staying curious and adaptable
- Take Ownership , showing initiative and accountability
- Always Walk the Talk , upholding integrity in everything they do
About Us At Kopius , we're passionate about technology and committed to helping our partners innovate. With expertise in digital strategy, design, and engineering, our global team of nearly 600 professionals works on 40+ active projects worldwide. We thrive on solving complex challenges and building the future through thoughtful, high-impact digital solutions.
📌 Media Strategist - Short term (Argentina)
🏢 Kopius | Careers
📍 Argentina