Job Title: Marketing Manager (BPO)

Location | Remote

Time Zone | EST

Role Overview:
We are seeking an experienced Growth Marketing Manager to lead marketing strategy and execution for a business process outsourcing (BPO) company. This is a full-time role requiring direct experience marketing a BPO itself, not a BPO's clients.

The idóneo candidate is strategic, hands-on, and comfortable owning both brand and demand generation efforts in a fast-paced, service-based environment.

Key Responsibilities:

Develop and execute marketing strategy for the BPO's own brand, services, and growth goals

Manage advertising campaigns, including planning, budgeting, and performance tracking

Oversee content creation, brand messaging, and positioning across digital channels

Manage social media presence, website content, and email marketing initiatives

Collaborate with sales and leadership to align marketing efforts with business development goals

Track and report on marketing KPIs, campaign performance, and ROI

Manage relationships with external vendors, agencies, or freelancers as needed

Required Qualifications:

Direct experience working as a Marketing Manager for a BPO company itself (marketing the BPO's own services, not client campaigns) (non-negotiable)





Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting

Strong written and spoken English with a clear, professional, business-facing communication style

Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail

Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications:

Experience at a well-established BPO

Experience with paid advertising platforms (Google Ads, Meta Ads, Linked In Ads)

Familiarity with marketing automation tools and CRM platforms

Experience building employer branding or recruitment marketing campaigns for a BPO

Tools & Technology:

Google Workspace

Slack, Zoom, and other remote collaboration tools

Advertising and marketing platforms (Google Ads, Meta Ads, Linked In, etc.)

CRM and/or marketing automation tools

We connect top talent with vetted employers, competitive pay, and real growth opportunities.

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