THE ROLE:

Our Programmatic specialists are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives. You will be part of a cross‑functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full‑funnel media plans, you move with precision to drive growth for our most ambitious brands.

WHAT YOU'LL DO:
- Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Campaign Management: Manage mid‑to‑high level budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Deal Negotiation: Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Data-Driven Optimization:



Translate complex programmatic data into actionable insights for client presentations, moving beyond the “what” to the “why.”
- Cross‑Functional Collaboration: Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Technical Oversight: Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd‑party verification (IAS, DV) are strictly maintained.
- Team Mentorship: Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.

WHAT YOU BRING:
- Hands‑on experience in programmatic media buying, specifically within DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real‑time bidding, and the evolving cookie‑less landscape.
- Proven ability to manage full‑funnel campaigns, moving from broad awareness to performance‑ba

📌 Programmatic - Open application (Mar del Plata)
🏢 3M HEALTHCARE
📍 Mar del Plata