GTM Content Development Support Specialist (Supervising Associate)
Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition. This is achieved through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.
The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE also fuels sales experiences through frictionless, AI-powered content management.
As a GTM Content Development Specialist, you will support the sourcing, development, and activation of high-quality go-to-market assets that align with client growth priorities,



ensuring deliverables adhere to established standards and contribute meaningfully to go-to-market activities.
Key Responsibilities
- Plan, prepare and execute assigned content requests including go to market asset development, content sourcing and harvesting campaigns and impact measurement.
- Contribute to content development initiatives aligned with client growth priorities.
- Assist in curating and activating go-to-market content and experiences to ensure relevance and accessibility for client servers.
- Apply governance standards and best practices to maintain consistency and quality.
- Use GenAI and analytics tools to support content creation and performance tracking.
- Collaborate with colleagues across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I;, BMC, Technology) to support content refinement.
- Contribute to a high-performing, inclusive team culture focused on continuous learning

📌 Go-to-market Content Development (Esquel)
🏢 EY
📍 Esquel