About the Role:
Affle is looking for a Content Marketer to own and scale content for the YouAppi business unit, while remaining flexible to support additional Affle business units as needed.

This role is idóneo for a hands-on content marketer who can independently manage an editorial calendar, turn complex adtech topics into compelling stories, and distribute content effectively across blogs, newsletters, and social channels—especially LinkedIn.

You'll work closely with marketing, product, growth, and sales stakeholders to position YouAppi as a thought leader in app growth, retargeting, and performance marketing.

Key Responsibilities:
- Own end-to-end content production for the YouAppi business unit: planning, writing, editing, publishing, and distribution
- Use AI tools responsibly to accelerate drafts—but ensure originality, accuracy, and brand fit.
- Deliver a consistent monthly content cadence aligned with business priorities
- Write high-quality long-form and short-form content, including blogs, newsletters, and social posts




- Repurpose content across channels to maximize reach and engagement
- Maintain a consistent YouAppi brand voice: confident, practical, and performance-driven

Content Deliverables (Monthly):
- 4 blog posts for YouAppi (thought leadership + performance-driven topics)
- 4 LinkedIn newsletter editions
- Ongoing social media posting, primarily on LinkedIn (including repurposed and net-new content)
- 1 quarterly guide, white paper, or research based write up based on current goals
- Ad hoc proof reading, write ups or blurbs based on business needs (article features, webinar, sales decks, etc)
- Familiarity with AOE (AI Engine) best practices—such as content briefs, keyword optimization, internal linking, content refreshes, and metadata—is considered a plus.

What Success Looks Like:
- Consistent, on-time delivery of high-quality content
- Self-sufficient operator who can run the content calendar with mínimal handholding.
- Strong engagement a

📌 Content Writer (Buenos Aires)
🏢 YouAppi
📍 Buenos Aires