About us:
About the role:
We're building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and we're now entering a phase where UX is a core growth lever. We're adding new capabilities, expanding the product, and focused on improving retention, activation, and funnel performance — and we need a UX leader who can drive that.

We're looking for a UX Lead who is deeply technical, data-fluent, and design-strong. You'll own UX strategy, design quality, and the research practice — not as a support function, but as a core driver of product and business performance.

Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that.

This is not a 9-5 role. It's a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence growth metrics.

What You'll Do:
UX Strategy & Growth Impact
- Take full ownership of UX, design quality, and user journeys across the product.
- Turn UX into a measurable growth lever — directly improving activation,



retention, and conversion.
- Work closely with Product and Growth to design and optimize funnels, onboarding, paywalls, and retention loops.
- Audit and continuously improve the end-to-end user journey — from acquisition through long-term retention.

Data & Analytics (Core Strength)
- Analyze product analytics independently — Mixpanel funnels, cohort analysis, retention curves, drop-off patterns.
- Connect UX decisions directly to business metrics — activation rate, retention curves, LTV, conversion.
- Define hypotheses, experiments, and success metrics for every UX initiative.
- Use session recordings (Clarity, FullStory, Hotjar), heatmaps, and behavioral data to identify friction points.
- Proactively request and define new analytics instrumentation and reporting needs with the data team.
- Validate UX changes through A/B testing (GrowthBook or similar) — hypothesis, implementation, re

📌 UX Lead (Buenos Aires)
🏢 Ruby Labs
📍 Buenos Aires