Role Summary

The Manager, Content Adaptation - Global Brands supports the adaptation, deployment, and optimization of general brand content across markets and consumer touchpoints. This role helps ensure global Big Ideas and brand platforms are translated into locally relevant, high‑quality executions while preserving brand equity and supporting efficiency at scale.

WhatYou’llDo for Us

Global Brand Content & Influencer Adaptation
- Support the adaptation of global Big Ideas and brand platforms across markets and cultures.
- Adapt global content and assets—including social and influencer‑led content—to align with local consumer occasions, cultural nuances, and channel requirements.
- Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.

Consumer Journey, Media & IMX Enablement
- Translate global E2E consumer journeys into content requirements by touchpoint, format, and platform.
- Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.




- Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.
- Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.

Execution & Delivery
- Manage day‑to‑day adaptation activities, timelines, and deliverables for assigned brands or workstreams.
- Coordinate with Global Brand teams, agencies, and markets to ensure timely and high‑quality delivery.
- Track performance metrics and contribute insights to optimize future adaptations.

Innovation, Technology & Asset Governance
- Follow established content workflows and asset systems to support realistic adaptation planning.
- Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.
- Ensure quality control and compliance across adapted content and assets.

Agency & Partner Collaboration
- Support adaptation brief

📌 Manager, Content Adaptation, Ar&ur (Buenos Aires)
🏢 Coca Cola
📍 Buenos Aires