Company overview

CapsLock specializes in providing digital marketing services to businesses facing sales growth challenges. Our services include sales consulting, data analytics, and recruitment support, ensuring efficient and accelerated growth. Founded by industry professionals in IT, design, and data analytics, we address the market need for exclusive, scalable customer acquisition solutions.

At CapsLock, we value people, client orientation, quality, continuous improvement, integrity, and strong relationships. Our diverse, general team speaks over 10 languages whose ideas inspire the innovation that runs through everything we do, from unique technology to industry-leading services and customer experiences.

Role overview

We’re seeking an experienced and forward-thinking Director of Media Innovation to lead our newly established Growth & Innovation Hub — the strategic engine driving our next phase of expansion.

In this role, you’ll define and execute the company’s roadmap for discovering, validating, and scaling new growth opportunities across traffic sources,



client verticals, and marketing technologies.

Your mission is to build systems that turn innovation into measurable results — ensuring our organization continues to evolve, diversify, and lead in the fast-changing world of performance marketing.

Key Responsibilities:
- Build, manage, and scale the Growth & Innovation Hub, ensuring efficiency and clarity across all teams.
- Recruit and develop high-performing leads and media buyers to support new business growth.
- Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets, ensuring that all efforts are effectively tested, measured, and optimized for success.
- Manage and guide the R&D; team in discovering and testing new ad platforms, marketing methods.
- Work closely with the senior leadership to align media innovation st

📌 Director of Media Innovation (Buenos Aires)
🏢 Capslock
📍 Buenos Aires