07 sep
|
Campari Group
|
Buenos Aires
07 sep
Campari Group
Buenos Aires
Campari Group today is a major player in the general branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
- About the Role
We are looking for a Media Manager to lead media strategy, media investment and media performance for Campari brands in Argentina.
This role is responsible for defining where, when and how brands should be communicated, ensuring the right mix of digital and traditional media, strong brand visibility at key moments of choice, and effective use of media investment based on robust metrics and performance analysis.
The Media Manager is a media specialist and highly analytical profile, with a strong understanding of the Argentine media ecosystem and a day-to-day role working closely with media agencies and media partners. This position does not include Consumer Insights ownership or Corporate Communications responsibilities.
- Main Responsibilities
- Define and lead media strategy for Campari brands across digital and traditional channels.
- Decide which brands to prioritize, where they should be present and through which media platforms.
- Build and manage integrated media plans, including streaming platforms, digital media, TV, radio, publishers and other relevant channels.
- Own media investment decisions, ensuring efficiency, impact and ROI.
- Monitor media performance on a daily basis, validating dashboards, metrics and data accuracy.
- Define, track and optimize media KPIs (reach, frequency, efficiency, ROI and contribution).
- Translat
📌 Media Manager (Buenos Aires)
🏢 Campari Group
📍 Buenos Aires