We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better. As a Digital Acceleration Director, you will play a crucial role in co-leading, structuring, and coordinating cross-functional acceleration projects. Your efforts will drive a cultural digital transformation through inspiration and innovation within the business agenda, while developing digital capabilities across the enterprise. Your work will be pivotal in advancing the organization's digital maturity and fostering a forward-thinking digital culture.

WhatYou’llDo for Us
- Co-lead and drive digital acceleration initiatives, structuring and executing end-to-end B2B2C projects, connecting cross-functional teams and bottlers to ensure alignment, speed, and measurable impact.
- Drive the Big Bet evolution across the four models (CokeXP, 360IA, Retail Media, Retornapp) by consolidating a single, aligned strategy; defining and owning monthly performance tracking; ensuring regular,



structured visibility to each model’s leadership; and actively managing and connecting the cross-model network to drive alignment, accountability and clear recommendations on which model(s) to scale.
- Orchestrate the CokeXP cross-functional ecosystem:
- Own execution governance, coordinating plans, leading cross-squad routines, removing roadblocks and ensuring on-time, high-quality implementation to accelerate results.
- Continuously inject external perspectives, sourcing integral, OU and industry insights, benchmarks and best practices to challenge the status quo and elevate execution.
- Own learning agenda and insights generation, translating pilots, results and learnings into clear, actionable recommendations to enable faster and more effective scaling across territories.
- Identify, activate and govern synergies across the digital ecosystem, ensuring effective leverage of existing tools and capabilities (e.g., RGM tools, Data

📌 Director, Digital Acceleration (Buenos Aires)
🏢 Coca Cola
📍 Buenos Aires