The company A profitable, growing US-based specialty ecommerce brand (~15% YoY, 130K+ lifetime orders) built on authentic sourcing, education, and a founder who is a genuine content creator with a large audience. The brand's identity is real people, real products, real stories. Email is already profitable here. Your job is to make it a growth engine.

The role

You own email revenue end to end. Not "send the weekly campaign" ownership. Presente ownership: you walk into meetings with ideas, tests you're running, segments you've built, and numbers you want to move. The subscription program is the heart of the business; your north star is converting new subscribers into buyers, buyers into subscription members, and lapsed members back.

What you'll do

- Own Klaviyo: campaigns, flows, segmentation, list health, deliverability
- Convert new email subscribers into first purchases; build and relentlessly refine welcome, post-purchase, winback, and subscription-lifecycle flows
- Generate a high volume of campaign ideas: launches, seasonal moments, community contests, loyalty and referral pushes, education-driven sends
- Segment obsessively. If the list is only cut three ways, you're not done
- Grow and retain the subscription program; treat subscriber retention past the second and third box as your most important number
- Design email visuals yourself or with the team: photography-based, hand-made graphics. This brand never ships AI-generated imagery
- Weave the founder's existing content (video, humor, storytelling) into email with low friction
- Scout new tools, angles, and ideas proactively and bring them to the table
- Protect deliverability: authentication, list hygiene, sending reputation





How we measure you Clicks, conversions, and revenue per email. List and subscription growth. Retention. We do not celebrate open rates and neither should you.

What you must know cold

- The path of an email: inbox placement → open → read → click → convert, and what breaks each step
- Deliverability fundamentals: DKIM/SPF/DMARC, sender reputation, warming, spam trap hygiene, why inactive addresses get cut
- Why plain-text often beats designed HTML, email weight limits, preview text, dark mode rendering
- One email, one goal, one link. CTAs as calls to value, not "shop now"
- Avatars, not demographics.

Angle beats copy, copy beats subject line

- That a small slice of the list drives most of the revenue, and that unsubscribes are free list cleaning
- Voice-of-customer research: mining reviews and real questions for language and angles

On AI This company uses AI seriously as a tool for research, analysis, and drafting support, and is strongly against AI-passing-as-human output. Every word that ships is written by hand or aggressively reviewed by hand. No AI-generated visuals, ever, under any circumstances. If you can't tell us where the line is, this isn't your role.

Strong pluses

- Genuine interest in tea, tea culture, or China
- A feel for comedic writing and creator-driven content
- Hands-on graphic design ability (email graphics, light photo editing)
- Experience running Meta/TikTok ad campaigns (this role may take on ad execution under marketing leadership)

Who thrives here Someone who has never once waited to be told what to do with an email list. You see 2,000 subscription members and immediately start listing ways to make it 4,000.

📌 Email Marketing Specialist (Klaviyo) — Specialty Ecommerce Brand (Argentina)
🏢 Effortless Hire
📍 Argentina