Media Buyer (Meta & Google Ads) for Forward Media Marketing

About Us

Forward Media Marketing is a performance marketing agency specializing in lead generation for painting businesses across North America. Based in Montreal, we partner with growth-minded home service companies to generate consistent, high-quality leads through paid media and strategic execution.

We are a fast-growing team that values clear communication, strong relationships, and accountability to results. Our success is built on delivering both performance and a best-in-class client experience.

Position Overview The Media Buyer (Meta & Google Ads) is responsible for planning, executing, optimizing, and scaling paid media campaigns across Meta and Google platforms to generate qualified leads and maximize return on ad spend. This role plays a critical part in delivering measurable performance outcomes for multiple client accounts within a high-volume performance marketing environment.

Key Responsibilities

- Build, launch, manage, and optimize Meta Lead Generation and Google Ads campaigns
- Monitor daily campaign performance, budgets, and key performance indicators (KPIs)
- Analyze campaign data to improve cost per lead (CPL), conversion rates, and lead quality
- Collaborate with Customer Success Managers to align campaign strategy with client objectives
- Partner with the Creative Team to test and iterate ad creatives, copy, and formats
- Troubleshoot tracking, pixel, and Conversion API (CAPI) issues to ensure data accuracy
- Maintain proper campaign structure, naming conventions, and documentation
- Stay up to date on platform updates, algorithm changes, and paid media best practices

Requirements & Qualifications

- 2–3+ years of hands-on experience managing Meta Ads and/or Google Ads campaigns




- Proven experience optimizing campaigns to reduce CPL and improve conversion rates
- Strong analytical skills with the ability to interpret performance data and trends
- Experience with lead generation campaigns and funnel-based advertising strategies
- Familiarity with tools such as HighLevel, Zapier, AgencyAnalytics, or similar platforms
- Working knowledge of GA4, tracking pixels, UTM parameters, and attribution models
- Strong organizational skills and ability to manage multiple accounts simultaneously
- Clear written and verbal communication skills

What Success Looks Like in This Role

- Consistent delivery of high-quality leads that meet client targets
- Measurable improvements in CPL, conversion rates, and overall campaign efficiency
- Accurate tracking and reliable reporting across all assigned accounts
- Proactive optimization and testing that drives sustained performance improvements
- Effective collaboration with internal teams to support client retention and growth

Compensation & Benefits

- Competitive salary: [Compensation range based on experience and location]
- 3 weeks of paid time off (PTO)
- 5 paid sick days
- Paid birthday day off
- $800 annual professional development stipend
- $400 annual health and wellness stipend
- Fully remote work environment

Why Join Forward Media Marketing

- Opportunity to work with a leading performance marketing agency in the home services industry
- Exposure to a high-volume, data-driven paid media environment
- Clear performance expectations and opportunities for professional growth
- Supportive, remote-first team culture with strong cross-functional collaboration
- Direct impact on the growth of hundreds of businesses across North America
- Media Buyer - Digital Strategist Opportunity

📌 Digital Marketing Strategist (Argentina)
🏢 Forward Media Marketing
📍 Argentina