We’re looking for an E-commerce Manager to own and grow our digital sales channel. You’ll be responsible for improving the entire online booking journey, identifying commercial opportunities, and turning traffic into ferry bookings, holiday packages, day tours, and vehicle reservations.

If you combine a commercial mindset with strong analytical skills and enjoy working across marketing, technology, pricing, and user experience, this role is for you.

WHAT YOU´LL DO

- Own the performance of our e-commerce channel and be accountable for online sales and conversion targets.
- Monitor the full booking funnel, identify drop-off points, and lead initiatives to improve conversion.
- Manage and optimize the online offer across ferry tickets, vehicles, holiday packages, day tours, and ancillary services.
- Coordinate promotions, pricing updates, landing pages, banners, and commercial content.
- Analyze customer behavior, sales trends, product mix, average order value, and channel performance.
- Work closely with Marketing, Revenue Management, Operations, and Technology teams.
- Coordinate with external developers and technology providers to improve the booking experience and resolve issues.
- Ensure that analytics, conversion tracking, and e-commerce events are properly implemented and maintained.
- Define, monitor, and report on key KPIs, including conversion rate, revenue, average order value, abandonment rate, and product mix.
- Build and prioritize an e-commerce roadmap based on commercial impact and customer needs.
- Benchmark competitors and identify new digital sales opportunities.
- Continuously test improvements to content, offers, navigation, checkout,



and the overall customer journey.

WHAT WE`RE LOOKING FOR

- 3+ years of experience in e-commerce, digital business, online sales, or a similar role.
- Proven experience managing an e-commerce platform and improving conversion performance.
- Strong analytical and commercial skills.
- Experience with GA4, Google Tag Manager, dashboards, and e-commerce reporting tools.
- Ability to translate data and business needs into clear requirements for technical teams.
- Strong project-management and cross-functional coordination skills.
- Detail-oriented, proactive, and comfortable managing multiple priorities.
- Fluent Spanish and good command of English.
- A results-driven mindset: you think in numbers, identify opportunities, and take ownership of execution.

BONUS POINTS IF YOU HAVE

- Experience in travel, tourism, transportation, hospitality, or booking-based businesses.
- Knowledge of CRO, UX, SEO, CRM, remarketing, and online payment methods.
- Experience working with booking engines, APIs, payment gateways, or external technology providers.
- Experience managing e-commerce operations across multiple countries, currencies, or markets.

WHAT SUCCESS LOOKS LIKE

- Higher online conversion rates and revenue.
- A smoother and more reliable booking journey.
- Better visibility of customer behavior and commercial performance.
- Faster execution of promotions and digital improvements.
- Continuous growth of our online product portfolio and sales mix.

If you feel this opportunity is right for you, we’d love to hear from you! Please send us your CV and don’t forget to include your salary expectations.

📌 Ecommerce Coordinator (Sr.) (Buenos Aires)
🏢 Colonia Express
📍 Buenos Aires