Email Marketing & ABM/GTM SpecialistAbout the roleWe are looking for an Email Marketing and ABM/GTM Specialist to build and manage targeted outbound campaigns that create qualified sales opportunities.

This role goes beyond writing email sequences. You will research target accounts, identify the right contacts, develop messaging for specific buyer groups, manage campaign execution, protect deliverability, and use performance data to improve results.

You will work closely with sales, marketing, and company leadership to turn our ideal customer profile into focused campaigns that reach the right companies with a relevant reason to respond.

What you will own

- Build segmented account and contact lists based on industry, company size, location, technology, hiring activity, intent signals, and other relevant criteria.
- Research target accounts to identify business priorities, likely pain points, buying triggers, and the people involved in the decision.
- Create ABM campaigns for specific industries, account groups, use cases, and high-value prospects.
- Write cold email sequences that sound personal, specific, and relevant to each audience.
- Develop campaign angles, offers, case-study messaging, and follow-up sequences.
- Personalize outreach using account research, company news, hiring activity, technology data, and other useful signals.
- Set up and manage email campaigns using platforms such as Smartlead, Instantly, EmailBison, HubSpot, Apollo, or similar tools.
- Monitor sending domains, inbox health, bounce rates, spam signals, and overall email deliverability.
- Coordinate email with LinkedIn outreach, content, direct mail, events, and sales follow-up when appropriate.
- Maintain accurate campaign, contact,



and opportunity data inside the CRM.
- Track campaign performance from emails sent through replies, qualified meetings, opportunities, and pipeline.
- Test subject lines, messaging angles, calls to action, audience segments, offers, and sequence timing.
- Review results weekly and make clear recommendations about what to continue, change, or stop.
- Document successful campaigns so they can be repeated across new audiences and markets.

What success looks likeSuccess in this role will be measured by:
- Positive reply rate
- Qualified meetings booked
- Cost per qualified meeting
- Opportunities created
- Pipeline influenced or generated
- Conversion rate by account segment
- Bounce rate and inbox health
- Speed and quality of campaign testing
- Accuracy of CRM and campaign reporting

Email open rates may be monitored for directional context, but they will not be treated as the primary measure of success. What we are looking for
- Experience running B2B cold email, ABM, demand generation, or outbound GTM campaigns.
- Strong copywriting skills with the ability to make technical or complex offers easy to understand.
- Experience researching accounts, building lead lists, and identifying relevant decision-makers.
- Working knowledge of email deliverability, domain setup, inbox rotation,



list verification, and sending limits.
- Experience with tools such as Clay, Apollo, Smartlead, Instantly, EmailBison, HubSpot, Salesforce, or comparable platforms.
- Ability to connect campaign activity to meetings, opportunities, and pipeline.
- Strong attention to detail, particularly when managing data, personalization, and campaign logic.
- Comfortable testing ideas, reviewing results, and changing direction when a campaign is not working.
- Able to work independently while keeping sales and marketing teams informed.

Nice to have
- Experience selling to enterprise or mid-market accounts.
- Experience working with longer B2B sales cycles or multiple decision-makers.
- Familiarity with LinkedIn outbound, paid retargeting, direct mail, webinars, or event-based campaigns.
- Experience using enrichment, intent, and automation tools to identify stronger buying signals.
- Familiarity with regulated or technical industries such as healthcare, education, financial services, cybersecurity, or SaaS.

First 90 daysDuring your first 90 days, you will be expected to:
- Understand our offer, idóneo customer profile, sales process, and strongest proof points.
- Review our current email infrastructure, prospect data, messaging, and reporting.
- Define the first account segments and campaign hypotheses.
- Launch targeted campaigns for at least two priority audiences.
- Build a reporting system that connects campaign performance with qualified meetings and pipeline.
- Identify the messaging, segments, and triggers producing the strongest results.
- Turn early findings into a repeatable outbound campaign process.

📌 Email Marketing Specialist (Argentina)
🏢 Click Cult
📍 Argentina